Email Marketing is a fast, cost-effective way to reach new Customers, keep your current Customers informed, and encourage repeat website visits. You’re able to target your Customers directly with personalised messages that you can cater to suit your brand.
Which means building your Email list should definitely be on your to-do list! But don’t stress if you haven’t put too much thought into it yet. This blog is specifically created to give you a few tips on attracting those elusive Customers and converting them into a brand-loyal, purchasing audience.
Excite With Alluring Offers
Without a doubt one of the best ways to get people’s attention is free stuff! Enticing Customers to subscribe or join an email list will need to involve more than just a promise of a fun time. You’ll need to pull out the big guns and offer a bribe-to-subscribe.
Offering free incentives to pull in Customers is a clever method, but this will only be to your benefit if you’re catering your content specifically to your target audience. People are less inclined to give out their personal information these days, so you’ll need to ensure that the tantalising content you’re offering is valuable to your audience.
There are multiple lead magnets you can use to entice your audience. Here are some examples that are worth considering.
- Reports
- Courses
- Cheat sheets
- Checklists
- Webinars
- Templates
- Tool kits
- Case studies
- Trials
- Samples
- Discounts and offers
These lead magnets must provide valuable content for your Customers, be goal-oriented, and reflect your brand’s voice and values.
Craft a Compelling Call to Action
A Call to Action (CTA) is the message you share with your audience to compel them into action! In this specific case, we want them to subscribe to your mailing list.
How you construct your CTA can be the difference between adding new subscribers or being completely ignored. Ensuring your Call to Actions are creative and optimised for your target audience will get you the best conversions.
Below are the most popular CTAs that you’re able to use for encouraging your audience to act:
- Buy Now
- Subscribe Now
- Download for Free
- Sign-Up
- Register Now
- Read Now
Your text should be creative, positive and clear in its messaging for what it’s offering.
Perfect Your Opt-In Form
Your opt-in form is where your audience is entering in their details to sign up for your Emails. A lot is riding on how you create this form and how it’s perceived by your audience.
Your audience has been drawn in by your content, and it then links to your opt-in form.
To draw your potential Customers in, you’re going to need to focus on a few areas in building this form.
The design is the first thing your audience is going to see, so it’s key that it should be alluring. Create a design that stands out and commands the attention of your audience. Think about colours, shapes, simplicity.
Your header must be loud and proud! It will need to instantly grab the attention of your audience and clearly communicate its message. The copy that is a part of the form will also need to be refined, choose dot points and clear language over long-winded paragraphs. The point needs to come across quickly and clearly.
Building an Email list can feel like a big task, but if you’re following the above points and have a firm idea of your audience, you can expertly craft all the aspects of your opt-in forms and offers to attract Customers and grow your Email list.