As a Small Business Owner, you know that your Customers are the key to success (duh!). But now that you’re up and running and starting to kick that ball between the goal posts, have you considered that your Site may be missing out on an element that may boost business? Your team may be kicking those goals, but you forgot to sub in the midfielder! You’ll still be able to field a team without one, but you’re potentially missing out on opportunities to up your score.
Testimonials on your Site are a must-have for expanding Business, and in this blog we’re going to go through the advantages they can have to increase awareness of your brand and create new Customers.
People Trust Real People
I’ve lost track of how many times I’ve looked up a business on the internet just to check what other people are saying about it.
Am I going to trust the mechanic that sings their own praises about their Customer service and highly-trained professionals, but has no concrete evidence of these statements? I’m not sure I would. But what if the business’s Site has a plethora of beaming consumers stating how the mechanic skillfully got the work done and would highly recommend the business to others? I would be much more inclined to get my car fixed so I could end up smiling as wide as they are, as I have more trust in real people than the word of a business alone.
They Prove Your Track Record
If you’ve got testimonials, it proves you’ve got BUSINESS! It indicates you’re in demand, and there’s few things Customers love more than being a part of something that’s booming.
The more positive endorsements on your Site, the more it demonstrates your ability and track record as a business.
One testimonial is a good starting point, but it isn’t going to cut it for building assurance of your brand. You’ll need to actively seek out and gain multiple recommendations from your Customers to raise your testimonials to a new height!
They Let Customers Advertise For You
As a Small Business, you need to advertise, probably even more so than larger businesses. Everyone knows about Target, but they don’t necessarily know about your far superior offering. Of course the biggest roadblocks to that are finding the budget and the time to run a successful advertising campaign.
With the power of testimonials however, you can get your customers to do the advertising for you. Similar to word of mouth, testimonials turn satisfied Customers into even more Customers, spreading the good word further and further. Best of all, they’ll do it for free! All you have to do is pluck out a few and give them some space on your Site.
They’re Your Roadmap To Success
The subtle difference between a review and a testimonial is that testimonials are a display of your business’s positive reception, whereas reviews run the gamut from glowing praise to scathing condemnation. The temptation when you receive those glowing testimonials is probably to kick back, pour yourself a glass of something nice, and bask in the praise. And yeah, do that, you’ve earned some me time.
Afterwards though, when it’s time to get back to being an amazing Small Business Owner, you can get even more out of that testimonial. What you have here is proven evidence of what works, and that’s invaluable. With knowledge of what has worked in the past, you can plot yourself a better route through the ever changing landscape of the future. Running a successful Small Business is a challenge, you know that, don’t turn down free advice when it’s offered.
So that’s testimonials, and the ways in which we recommend you make use of them. Note that while you can print them off and mail them to your Competitors to rub their noses in your success, it’s not recommended, it’s just a bit crass. Besides, they can read them on your Site anytime, just like all their Customers can.