The technological world is always changing and adapting, and it’s no longer safe to assume that every Customer is only using desktops and computers to browse your Site.
Is your Site mobile-savvy? “It’s beautiful on a desktop”, we hear you say.
We’re quite certain it is! But the new mobile shopping trend, as well as mobile web use in general, has well and truly taken off. We certainly don’t want you throwing money away because you’re not hitting that mobile-Customer target market.
Let’s look at some evidence.
A long time ago, in the bygone year of 2015, Google released a statement that they would be expanding their use of mobile-friendliness as a ranking signal. It was going to affect mobile searches in all languages worldwide, significantly impacting their search results.
This means the mobile speed of your Website is now more important than ever, as Google is looking at the performance of your mobile site.
In March 2018, Google then moved into Mobile-First Indexing, where they were prioritising the readiness and performance of your Mobile Site over your desktop format.
Still not convinced?
Have you ever stumbled across a Site on your mobile that wasn’t user friendly? You have to zoom in to view images and information, and heaven forbid if you don’t have delicate fingers to successfully navigate the page. You never stick around on that Site for long, do you?
What’s the Point of Mobile Customers Anyway?
Mobile Phones are little computers in people’s pockets, and studies have shown that more than half of online traffic comes from these mini computers.
The more that Mobiles advance, the more likely Customers will be using them to search and access your Site.
With these sorts of numbers, we don’t think you can afford to lose that kind of traffic. We want you to harness the power of the Mobile Site!
There are multiple benefits to having a mobile-friendly Site:
- Improved Customer experience
- Faster website load speed
- Competitive advantage over your competitors
- Improved search visibility
Mobile Shopping is More Prominent Than Ever
When browsing and shopping online, mobile is fast becoming a popular choice.
According to the latest PayPal m-Commerce Index, one in four shoppers in Australia will purchase items from their Mobile Phone. 48% of people shop on their Mobile Phones at least once a week.
That is a huge number! But it’s one thing to simply be aware of the rise of Mobile shopping and browsing, you need to do something with that information. The mobile-friendliness of your Site needs to be a major part of your design decisions.
How Do I Proceed?
We’ve finally convinced you to start considering updating your Site to be mobile compatible, but where do you start?
Test, test, test! Testing is the way to go when improving your Site, especially for a mobile version. There are also multiple tools available to score your mobile Site which will help you on your merry little way. And if you’re still after more help or advice, don’t hesitate to get in touch with an expert.