For years, a website’s URL structure has been a constant source of debate within the SEO industry. Does it really matter? First, let’s talk about the basics. What is URL? Well, URL is short for “Uniform Resource Locator”, which gives you the specific address to a Website or piece of content on the world wide…
Read More About Why Does My Website’s URL Structure Matter to Google?
The term ‘Product Description’ implies just that: a description of the product you’re trying to promote on your Online Store. But is that all you really want it to do? So many Small Business Owners make the mistake of simply describing their products, rather than actually writing about them in a way which entices and…
Read More About 5 Easy Ways to Write Product Descriptions that Sell
As a Small Business Owner, it might seem like there are a lot of strange words associated with Google AdWords: What’s a Negative Keywords? And what in the world do CTA, CTR and CPC stand for!? What type of keywords for Google Ads should you use? And, what the hell are Ad Groups? Don’t worry,…
Read More About Broad Match, Phrase Match, Exact Match – What the? A Google Ad Words Guide
A Business blog is a fantastic way to engage with your customers and build yourself and your Business to be a trusted authority within your industry. When running a blog, the comments that readers leave can be great for stimulating debating on your Site or social pages and can provide you with some great ideas…
Read More About How to Moderate Comments on Your Business’s Blog
If you’ve used Google to search for any kind of product recently, you can’t have missed Google Shopping Ads. These are the small images that appear at the top of the Google Search Results Page that have all the details that you’re after; an image of the product, the price, the vendor and usually a…
Read More About How Google Shopping Transformed the Fortunes of These Three Businesses
If you’re a Small Business Owner with dreams of turning a profit from your Online Store, then maximising your Ecommerce SEO Campaign should be one of your top priorities. Competition in the Online retail industry is becoming increasingly fierce, even more so than the real world of brick-and-mortar stores. And if you want to stand…
Read More About SEO for Ecommerce: Here’s Why You Need It
With the Digital World becoming increasingly face-paced and our attention spans becoming increasingly smaller, video now has an incredibly important role to play in Online Marketing. Don’t believe us? Well then, it might shock you to know that one-third of all Online activity is spent watching video, and that Marketers who use video on average…
Read More About KNOWLEDGE BASE BLOG: HOW TO ADD YOUTUBE VIDEOS TO YOUR WEBSITE
Nowadays, with so much information so readily available, almost all consumers will make a purchase only after doing some level of research Online. As an Ecommerce Store Owner, the trick is knowing how to stand out from your competition and appeal to your potential customers. It sounds easy enough, but with the increasing level of…
Read More About Google Shopping: What is it and Why You Need it for Your Ecommerce Store
HTML Links play a vitally important role in everything web-related. Also known as ‘Hyperlinks’, they’re handy little things with a huge array of uses for any Small Business Owner with an Online Presence, but they’re particularly handy when it comes to boosting your Search Engine Optimisation (SEO) game. These HTML Links allow you to create…
Read More About HTML Links: How to Add Them to Your Site and Why They Boost Your SEO Game
When it comes to writing content for your Small Business’s Website, it’s important not to fall into the trap of thinking it’s as simple as putting pen to paper…or fingers to keyboard! Sure, anyone can type a few cobbled together sentences about their Business, but it takes a skilled professional to be able to craft…
Read More About 6 Reasons Why You Need Professional Copywriting Services
