Social Media is most certainly the fastest growing tool to use for Digital Marketing and advertising. No wonder it’s so popular among Small Businesses! More than half the world now uses Social Media, with 5.22 billion unique mobile phone users.
And nothing is more common than a cheeky scroll through Instagram on your mobile. We’re guilty of it too! And there are currently over 1 billion active users across Instagram worldwide. So we’re certainly not the only ones guilty of a cheeky scroll.
It might be time to consider using this platform as a way to advertise and grow the presence of your business. Today we’re going to show off the effect that Instagram Advertising can have on its ever increasing audience.
Not only are there billions of users on Instagram, but these users really engage with the content.
Instagram truly is the cream of the crop of social media, and boasts a 4.21% engagement rate. It may not sound like much, but this is a huge number, considering that Facebook and Twitter combined barely reach a 0.10% engagement rate.
With all these engaged and active users on Instagram, you have absolutely nothing to lose when it comes to creating a business account to sell your services and wares. You’ll be able to build a following for your brand, and if you’re creating a business profile, you’ll be able to unlock new features that can add ways to promote your business, including tools like a Call to Action (CTA) button for your page visitors.
You don’t necessarily have to pay, either! At first you can test the waters and use Instagram without any paid marketing options and see how it works for you. Get a feel for the platform first and then you can move into paid marketing, which is the much more profitable option. It’s always the way, isn’t it?
Learn About Your Audience
Instagram also gives you the ability to scope out your audience and discover more about them. You might already know aspects of their demographics, but what about their pet peeves? Or what makes them laugh?
You’ll be able to delve into what kind of content they like and react to, which can give you more insight into what makes them tick.
You’ll also obtain knowledge on when is best to post, what to post, how often and who to target. The brands that excel at engaging with their Customers on Instagram and selling to them through it are the ones that have that formula down pat.
There is always room to learn more about your target market. Instagram is another avenue that can give you access to in depth information on the traits of your Customers as people and consumers.
Easily Create a Variety of Ads
The best thing about creating ads on Instagram is the ease of it all! You can also connect your other Social Media platforms like Facebook, which makes everything just that little bit easier.
There are individual options for advertising via Instagram, and you’re able to choose which best suits your brand. You can use photo ads, which are fairly self explanatory, using visually engaging images. Video ads are another option, which can be up to 60 seconds long, but the shorter the better with these! Video ads also have the potential to go viral which is a big plus for your business if you can manage it.
Carousel ads and using their stories feature are other ways to maximise audience reach. Think back to what your audience relates and engages with to choose the right course of action, just make sure they have that visual appeal!
Instagram is set to continue to grow, and at over 10 years old it’s not slowing down any time soon. They often bring out new features and ways to advertise and assist businesses, so now is the right time to get on board and get visually creative!