digital marketing

WHY PAY PER CLICK IS STILL THE FOUNDATION OF DIGITAL MARKETING

As the world becomes increasingly Digital, Marketing Strategies have evolved to keep up with the changing times and Customer behavior. What used to work effectively decades ago no longer holds the same power to attract buyers today. It’s pretty obvious by now that the world has already shifted from traditional to Digital Marketing. More and…

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Is it too late to Start Digital Marketing in Time for Christmas?

December is just around the corner and people are now starting to do their shopping! If you’re a Small Business Owner, you have to take advantage of this peak selling period.  Christmas has always been a time on increased consumer spending, you certainly don’t want to miss a sale. While there’s no denying that this…

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Display Marketing: What is it and why do you need it?

Every time you go Online, either on your computer or mobile device, chances are you encounter pop-ups and banner ads. Display marketing generates leads and converts people – like you – into Customers.  But what if you are the one looking for Customers? The first thing you have to consider is building brand awareness, expressing…

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5 Reasons Why Paid Search Marketing is Crucial for your Small Business

Customer behaviour has evolved over the last few years because of technology. These days, if a Customers wants to go out to dinner they’ll seeks the help of services like Urbanspoon, Trip Advisor and Yelp. They’ll look at a number of different platforms to find customer reviews, browse through photos and check whether there’s a…

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