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5 Common Pay Per Click Mistakes And How You Can Avoid Them

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Pay Per Click, more commonly referred to as PPC, can be a fantastic Digital Marketing tool for Small Business Owners. When undertaken correctly, this paid form of advertising is one of the fastest ways to increase traffic to your Website, boost your click-through-rate and grow your visitor engagement. By using tools such as Google AdWords,…

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Make Your Images Perfect for Every Social Media Platform

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We all know just how important images are when it comes to marketing your Small Business online. Social Media has become a crucial component of any Small Business Owner’s successful Digital Marketing Strategy and, given its emphasis on visuals, this means it’s essential to get your pictures perfect. Images speak a thousand words in the…

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Facebook Marketing Explained – Likes, Shares And More!

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The ultimate Marketing Tool for your Small Business is most definitely Facebook. This free form of advertising is incredibly powerful in generating engagement between your Business and potential clients. However, the world of Facebook can seem overwhelming and complicated, especially with jargon like “boosting”, and who even knows when is the best time to post?…

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9 Essential Tips for Crafting a Business Website That Works Wonders

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When creating a website for your business, there’s a never ending catalogue of issues to bear in mind. From financial considerations and questions relating to style and design, to longer-term issues pertaining to hosting and maintenance, the whole project can start to look a bit daunting and dizzying. This can be especially true for small…

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