As the world becomes increasingly Digital, Marketing Strategies have evolved to keep up with the changing times and Customer behavior. What used to work effectively decades ago no longer holds the same power to attract buyers today. It’s pretty obvious by now that the world has already shifted from traditional to Digital Marketing. More and…
Read More About WHY PAY PER CLICK IS STILL THE FOUNDATION OF DIGITAL MARKETING
Every time you go Online, either on your computer or mobile device, chances are you encounter pop-ups and banner ads. Display marketing generates leads and converts people – like you – into Customers. But what if you are the one looking for Customers? BUILDING BRAND AWARENESS The first thing you have to consider is building…
Read More About Display Marketing: What is it and why do you need it?
Ensuring that your website is brimming with fresh, quality content is beneficial for multiple reasons. Firstly, it can be useful for SEO and can influence your rankings. Google’s algorithm now specifies that it looks for high-quality, original content. Moreover, making your website a veritable hub of regularly updated, solid content will establish your business’s credibility…
Read More About 7 essential ways to create engaging content for your website
What makes a great layout for a website or online store?An effective layout is accessible, easy to navigate, and intuitive. It is organised logically and seamlessly. It is visually appealing and immediately captivates the eye of the visitor.An elegantly designed, user-friendly layout makes getting around as simple and straight-forward as possible for the visitor. Working…
Read More About 11 great layouts
Social media marketing can be incredibly beneficial for businesses of any size. It can help you expand your reach, to personalise your brand experience, to improve your customer relationships, and to more closely target your market. But while it might seem pretty straight-forward, it’s actually much harder than it looks to get right. Mastering social…
Read More About 7 essential social media marketing tips for small businesses
From traditional advertising channels to digital, logos are everywhere, and when you see a good one, you know straight away. That’s because an effective logo is distinctive, appropriate, practical, graphic, simple, and conveys an intended message. Sometimes, they also radiate a certain something that you can’t actually quite pin down, but somehow end up branded…
Read More About 20 great logos and why they work
It can be tempting to hire a freelancer to design and develop your website. For one thing, they can be far cheaper than most web development companies, and some of them are quite talented. Sounds pretty good, right? And pretty fail-proof, too, no? Talented and cheap! Unfortunately, good web development requires a veritable village, and…
Read More About 9 reasons why you need to hire a professional web developer
So you’ve gotten yourself a beautifully designed, user-friendly website, and you think it looks pretty sweet. Excellent. It’s a great start in establishing an online presence for your company and your brand. But that’s just the first step. Now it’s time to work out how you’re going to attract visitors and convert leads. These days,…
Read More About 16 ways digital marketing can give your business an edge
When creating a Website for your business, there’s a never ending catalogue of issues to bear in mind. From financial considerations and questions relating to style and design, to longer-term issues pertaining to Hosting and maintenance, the whole project can start to look a bit daunting and dizzying.. This can be especially true for Small…
Read More About 9 Small Business Website Design Tips for Crafting a Site That Works Wonders
