There are lots of quick things that you can do as a Small Business Owner to your Website to help it look better in the eyes of Google. The term Search Engine Optimisation (SEO) might seem like an overwhelming and complicated thing to do, but there are lots of small SEO practices that can be done by even the greenest beginners.
SEO covers a very broad range of tasks that are done to your Small Business Website. These tasks involve both on-page and off-page optimisation, and there are lots of on-page things that you might even be doing already that will help your Website or Ecommerce Store Online.
One of the easiest things to do is updating your Site Content regularly. Yes, it’s really that simple. If you’re wondering why this is such a major factor, then read on!
What Type of Content Should I Update?
You should really look at updating all Images and Copywriting on your Website or Ecommerce Store regularly. This doesn’t mean that you have to do an absolute overhaul of the entire site, but if you are continuously adding in new images and changing content on all the pages every now and then it will be much more manageable.
For example, changing the Copywriting and images on your Homepage to reflect major events of the year like Easter or Christmas is a good idea. This shows people that are coming to your Site that you’re active and highly organised, which believe me is a fantastic thing!
By showing your potential buyers that you are active, on-top of things and showing the best side of your Small Business, you will increase your Brand Authority in their eyes. Which let’s face it, is awesome.
But Why is Updating Content Actually Helpful?
Because there is one major factor to remember about Google. They’re a Business too. They want to serve their customers (the people who search using their platform everyday) the most relevant and up to date results.
If you think about the big retailers out there, like David Jones and Myer, they’re adding content every single day to keep ahead of trends and their competitors. Google would recognise this, and would recognise that serving their Website to their users would be beneficial.
The same principle applies to your Small Business Website or Online Store. So if you’ve had the same Images and Copywriting on your Website for the past 3 years Google will recognise this. And if your competitors have recently updated their Content, who do you think Google will serve their users first?
I Get it, But I Don’t Have Time!
We here this a lot here at Sites n Stores. “I don’t have time” or “I haven’t looked at the site in months, but it’s been in the back of my mind”. And we understand too! Running a Business is bloody hard, especially when it’s only yourself as well.
But the main thing to remember is that if you’re not updating your Website regularly, your competitors are and you’re shooting yourself in the foot before you’ve even run the race.
Updating your Site Content is something that you need to make time for, even if it’s just once a month and you just change one paragraph or one image. Every little update will help.
Now that you understand the importance of updating your Ecommerce Store or Website Content a bit better, then get cracking! There’s no better time than now to act, so hop on your computer and start tweaking your Content.
And if you really don’t have any time at all, then give us a call! We’re experts in our field, and we’re Google Partners too! We’ll give you a helping hand, and also have a professional Copywriting and Design team on standby to whip up some Content if you need.
So give us a call or login to the Lounge, and we’ll help create a killer Content Marketing strategy for you to help you shoot for the Small Business stars.