Google Ads – also known as Pay Per Click (PPC) – is a proven tool when it comes to driving a quantity of targeted traffic to your Website. However, just like everything else in Business, once you’re up and running, you need to set aside some time to see how you can really maximise the…
Read More About How To Increase The Profitability Of your Google Ads
When it comes to Pay Per Click (PPC) Advertising, the biggest names right now are Google Ads and Bing Ads. While the aim of both Paid Search Advertising platforms is the same – hint, it involves you making enough money to keep giving them money – they do have unique features that are worth familiarizing…
Read More About Google Ads and Bing Ads, what’s the difference?
The short answer to the question above is pretty simple, and is normally phrased along the lines of ‘because you want your Business to make money, don’t you?’. Pay Per Click is great because of the way it can generate you quick results at a closely monitored cost. And, if you want to make the…
Read More About What is Geotargeting for PPC? Should I care?
Committing to Marketing your brand Online is not only a great way to make yourself known to your potential Customers; sometimes, it’s your best path to financial security, stability, and growth. This is especially true for Small Business. Those smart cookies that are already Advertising Online are typically aware of one, and only one, avenue:…
Read More About WHAT THE HELL IS BING ADS?
The questions above is almost always the first thing that comes to mind when Small Business Owners are told that there’s this thing called Bing Ads that they need to give a shot. Let’s face it, the less popular path is not always the first thing that comes to mind when thinking about the best…
Read More About Why Should I Advertise with Bing? Doesn’t everybody use Google?
Let’s get one thing straight: Blogging is essential for your SEO. However, besides the benefit to your organic Search Engine listings, it may also build trust between you and your returning/potential customers. While effective Blogging puts you in a win-win situation, nobody is immune to making the odd mistake. Without trying to sound too much…
Read More About 4 Common SEO Mistakes Business Owners Make with their Blogs
Let’s admit it: it’s always easy to ignore the potential of something you don’t know a ton about. When it comes to technology, if you’re a heavy Google user, you’ve probably not devoted enough time to thinking about what the other Search Engines can be doing for you. The truth is, when it comes to…
Read More About Why You Can’t Afford to Ignore Bing Ads
With the big news that Google is slowly beginning to bring Google + (its early answer to Facebook) to a halt, we thought it’d be a great time to have a quick look back at the ways Small Businesses just like yours were using the social network to grow Online. Although Google+ definitely isn’t the…
Read More About Looking Back At Google+: How Could You Have Made Money From It?
If we’re being totally honest, Google My Business is relatively easy to navigate, and you could probably do a good job of it if you put in the required time and effort. Before we get ahead of ourselves and start discussing your options, let’s define Google My Business (GMB) and how it works. GMB is…
Read More About Who Can Help Me With Google My Business? A GMB Expert!
As the world becomes increasingly Digital, Marketing Strategies have evolved to keep up with the changing times and Customer behavior. What used to work effectively decades ago no longer holds the same power to attract buyers today. It’s pretty obvious by now that the world has already shifted from traditional to Digital Marketing. More and…
Read More About WHY PAY PER CLICK IS STILL THE FOUNDATION OF DIGITAL MARKETING
