Google Shopping is a great way for Small Business Owners with an Ecommerce Store to increase their revenue, improve brand awareness and reach out to a larger audience. However, while it’s an extremely effective Digital Marketing Tool, getting it perfect the first time can be tricky. Much like Google AdWords, Google Shopping is an artform,…
Read More About 5 Disastrous Mistakes You Don’t Want to Make on Google Shopping
Since its launch in 2010, Google Shopping has made a huge impact on how people research products, shop and browse Online. Because of this, more and more Businesses, both large and small, are jumping on board. Google Shopping has evolved into a fantastic way for people with an Online Store to market their Business and…
Read More About Is Google Shopping Right for Your Business?
As a Small Business Owner, performing well in the organic search results will likely be high on your priority if you’re wanting to achieve a strong Online presence. So much so in fact, that you could quickly become swept up in tweaking your Campaign, constantly altering Keywords and using any trick in the book to…
Read More About 5 Ways You Could Be Sabotaging Your SEO Efforts
Nowadays, with so much information so readily available, almost all consumers will make a purchase only after doing some level of research Online. As an Ecommerce Store Owner, the trick is knowing how to stand out from your competition and appeal to your potential customers. It sounds easy enough, but with the increasing level of…
Read More About Google Shopping: What is it and Why You Need it for Your Ecommerce Store
With Mobile now overtaking Desktop in consumer popularity, providing a seamless and engaging user experience for your audience is now more important than ever. And that’s where Mobile Apps come in. You may have noticed the increasing number of Mobile Apps for quite some time, and have finally decided to create your own for your…
Read More About How to Build a Mobile App for Your Business in Just 8 Easy Steps
As a Small Business Owner with a Website or Ecommerce Store, you hopefully know the importance of tracking data in determining your overall success Online. It’s essentially how you differentiate the big Marketing wins from the epic fails. But did you know that tracking metrics for your Business Mobile App was just as important? And…
Read More About 7 Key Mobile App Metrics for Small Business Success
HTML Links play a vitally important role in everything web-related. Also known as ‘Hyperlinks’, they’re handy little things with a huge array of uses for any Small Business Owner with an Online Presence, but they’re particularly handy when it comes to boosting your Search Engine Optimisation (SEO) game. These HTML Links allow you to create…
Read More About HTML Links: How to Add Them to Your Site and Why They Boost Your SEO Game
As ranking more highly in Search Engine Results becomes increasingly important for Businesses wanting to stand out from their competition Online, the methods to achieve this are becoming more and more strategic. And this is where a Geo-targeted SEO plan, or Location-Based Search, comes in. Now, don’t be scared off by this rather ‘tech-y’ sounding…
Read More About A Geo Targeted SEO Plan: What It Is and Why You Need One
As retail competition increases at a staggering pace, more and more Businesses are choosing to migrate to the palms of their customers’ hands – via Apps on their Smartphones. And it’s not just larger organisations taking advantage of this new-found playing field, with Small Business Owners joining in on the action. And it’s no wonder…
Read More About How Mobile Apps Revitalised These Businesses’ Success
When it comes to writing content for your Small Business’s Website, it’s important not to fall into the trap of thinking it’s as simple as putting pen to paper…or fingers to keyboard! Sure, anyone can type a few cobbled together sentences about their Business, but it takes a skilled professional to be able to craft…
Read More About 6 Reasons Why You Need Professional Copywriting Services
