A homepage is key to making a successful Website. It gives viewers the impression on what the rest of your Website and your business is about. If your homepage is not appealing, then a viewer is not going to give the rest of your Website or your business a chance and you’ve just lost a…
Read More About 5 Ways Visual Elements help to Create an Engaging Homepage
With so many Marketing campaigns being digital these days, Landing Pages have become a staple in the Digital Marketing home. Used to maximise conversions and generate leads, Landing Pages help enhance these Marketing strategies by promoting specific products and/or services that your business provides. They are a guiding light, coaxing Customers further down the conversion…
Read More About How to Create the Landing Page of Your Dreams
Content is a key element of your Website! You need to be expressing, through written text, exactly what your business does, all while conveying a clear voice for your brand. If your content is not connecting to your audience, then they’ll be jumping ship from your Website as fast as you can say, “Read my…
Read More About 4 Simple Ways to Improve Your Content for Readers
Being able to capture a reader’s attention with your writing is a difficult task, especially when most Customers will only spend mere seconds on your Site before deciding whether to stay or move on. Your written Web content is one of the most important aspects of your Site, as it speaks in the voice of…
Read More About 3 Golden Rules for Perfect Website Copy
Ever find yourself with a craving to be the popular kid at school? Sit with the cool kids and the whole year level knows your name. As a business owner, you may find that this rings true for your brand. Building brand awareness equates to your brand’s name being embedded in your customers minds and…
Read More About How to Build and Use Brand Awareness
You feel like you’ve hit a wall, your brain is blank and nothing comes to mind. Sound familiar? Creativity blocks can hit at any point without warning, and sometimes you may find issues with your business are going unsolved. If you feel you and your team are in need of a renewal, brainstorming could be…
Read More About Spark Creativity With These Brainstorming Techniques
Ah, memes. That fun content clogging up your Social Media newsfeed. You may have noticed that they’ve really started to take off, and are prominent on the majority of the platforms you find yourself browsing. But have you noticed when brands have taken this meme pandemonium and utilised it for their own marketing purposes? OK,…
Read More About How to Become a Meme Marketing Master
Building a brand is no easy feat, but over the last couple of years it’s really opened our eyes on the importance of brand image and how consumers react and support that brand. Connection to brands is getting stronger, and your Customers are, more than ever, attracted to the unity of what your brand represents….
Read More About How to Build a Commanding and Consistent Brand Image
The key to selling to your Customers is understanding how they buy. It goes deeper into the emotional state of your audience and what drives them to make a purchase. Deciding how to target your audience isn’t always the easiest, and that’s why we recommend thinking about the mental state of your Customers, to tug…
Read More About Influence Customer Buying Decisions
If you’re writing blogs and constantly scouring the web for photos and images for your Site, you may find that what you find doesn’t necessarily suit your brand’s personality or identity. This could be the sign that crafting your own brand’s character is the direction you should start considering. Creating your own character can give…
Read More About Does Designing a Character for Your Brand Benefit Your Business?
