Social Media is a difficult beast. It’s constantly changing and will always be moving around, and you have to shift with it, otherwise you risk falling behind the trends and may hinder yourself and stop completing your own business goals! To stay on track and keep up with the Social Media train, you need to…
Read More About The Best Social Media Audit Strategy
Naturally, Gen Z is one of the biggest markets for businesses to target to stay relevant in their industry, but we want to draw your attention to the up and coming generation that you can’t ignore anymore. Gen Alpha is entirely born in the 21st century, and they are completely surrounded by technology. They practically…
Read More About How to Market to Gen Alpha
You’ve probably heard a million times about how you should be cleverly positioning and creating content as a brand. It connects with your brand identity, and ensures that you have a consistent voice across all platforms where you’re communicating to Customers as you attempt to allure those potential Customers. But with changing employees, new hires,…
Read More About How to Create a Style Guide
If you have a Website, you most likely have content. It could be anything from what’s written on your Homepage, to your blogs (if, like us, you have them). But as time goes on, your beautiful content will start to wither. There could be old references, links that don’t work, and even dates or stats…
Read More About How to Repurpose Old Content to Boost SEO
Everyone’s favourite buzz words: Foundational Digital Marketing. And yes, that was a slightly sarcastic statement, because we know that Digital Marketing can quite often incite fear in the heart of any Small Business Owner. We don’t blame you! It can be scary, unknown territory to delve into. But one thing’s for sure, if your business…
Read More About Why Every Small Business Needs Foundational Digital Marketing
Do you engage in any writing within your job? Most likely your answer was a resounding ‘Yes’. The majority of roles involve some form of writing nowadays. Maybe you’re in charge of writing a whole blog and managing a Social Media platform for your company, or perhaps the only writing you do all day is…
Read More About How to Write the Perfect Tone of Voice in Your Content
As the pandemic has no doubt changed the shape of the industry, it’s becoming increasingly clear that how consumers shop and connect with brands has shifted. No longer are they content to just stand by and purchase your products/services no matter who you are or what you’re like as a brand. It’s evident now that…
Read More About How to Connect With Customers Via Your Content
You wouldn’t keep rotting fruit or veg in the fridge, would you? The same goes for your content. It needs to be fresh for your Customers to consume so they’re able to get the most out of it. If you’ve left your content stuck in the past, it’s likely your target audience isn’t going to…
Read More About Content Ideas to Invigorate and Inspire
These days, the majority of our Social Media interactions are infused with visuals, whether that be a pic you’ve posted showing off a delicious meal you ordered, or a video of the most adorable puppy you came across at the park. The impact of these visual posts is most apparent on Instagram, a platform that…
Read More About What Makes Instagram Advertising A Small Business Dream
The use of Social Media for businesses and brands is as common as a pigeon roaming the street. 94% of consumer marketers use Facebook, with Twitter the second most used. So as you can imagine, with the majority of your competitors already advertising on Social Media, whether it be organically or through paid ad placement,…
Read More About 5 Visual Elements to Create For Social Media
