Email Marketing

WHY PAY PER CLICK IS STILL THE FOUNDATION OF DIGITAL MARKETING

As the world becomes increasingly Digital, Marketing Strategies have evolved to keep up with the changing times and Customer behavior. What used to work effectively decades ago no longer holds the same power to attract buyers today. It’s pretty obvious by now that the world has already shifted from traditional to Digital Marketing. More and…

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5 Reasons Why Paid Search Marketing is Crucial for your Small Business

Customer behaviour has evolved over the last few years because of technology. These days, if a Customers wants to go out to dinner they’ll seeks the help of services like Urbanspoon, Trip Advisor and Yelp. They’ll look at a number of different platforms to find customer reviews, browse through photos and check whether there’s a…

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Are You Sabotaging Your AdWords Campaign with These 6 Simple Mistakes?

If you’re a Small Business that has invested time and money into a Google AdWords Marketing Campaign – well done! Google AdWords is an excellent way to drive traffic to you Site, grow brand awareness and increase your customers, leads and sales. But no matter how long you’ve been running your Campaign for, or how…

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5 Of The Best Tips and Tricks to Optimise Your Google Shopping Campaign

If you’re a Small Business Owner using Google Shopping as a way to market to your audience, you’ll want to make sure your really getting the most out of your ads. While it may be tempting to adopt a “set and forget” mentality, Google Shopping is one of the more intricate Campaign types to manage,…

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