If you’re not yet familiar with Dynamic Retargeting and all of the benefits it can offer your Small Business, it’s time to do some research stat. This incredibly powerful Digital Marketing Tool essentially allows you to take your Marketing efforts to a whole new place. While Traditional Retargeting allows Businesses to display generic ads to…
Read More About The 5 Most Frequently Asked Questions About Dynamic Retargeting
As a Small Business Owner, it might seem like there are a lot of strange words associated with Google AdWords: What’s a Negative Keywords? And what in the world do CTA, CTR and CPC stand for!? And, what the hell are Ad Groups? Don’t worry, we understand your frustration. After all, you just want to…
Read More About Broad Match, Phrase Match, Exact Match – What the? Confusing Google AdWords Terms Explained
Putting your Business Online is a great way to increase your Brand awareness and generate more sales for your Business. But this only works if you can channel people to your Website, otherwise it will simply be sitting there in Google gathering dust and cobwebs. If your Website or Online Store is looking a little…
Read More About How On-Site SEO Techniques Can Bring In More Customers
We all know the difference Search Engine Optimisation (SEO) can make to your Business’s visibility in the Online World. What you might not know is how YOU (yes, you!) can take action that will see your SEO Ranking shooting into the stratosphere. Today, we’ll show you some of the ways you can do this for…
Read More About 4 SEO Hacks That Can Skyrocket Your Ranking
When it comes to improving your Search Engine Optimisation (SEO) results, one of the easiest and most effective ways to do this for any Small Business Owner is by inserting a Blog onto your Website. Unfortunately, many Businesses today fail to capitalise on the enormous marketing potential of a Blog. The reasons are varied, but…
Read More About How To Create a Killer Blog that Improves Your SEO
Nobody disputes the importance of Search Engines in today’s Online world. Where your Business lands when the Search Results Page loads plays a HUGE role in whether or not you win that all-important customer click. Get the click and you could make a sale, fail to do so and your main competitor who appeared above…
Read More About Why You Need an SEO Professional in Your Life
If you’re a Small Business Owner with dreams of turning a profit from your Ecommerce Store, then maximising your Search Engine Optimisation (SEO) Campaign should be one of your top priorities. Competition in the Online retail industry is becoming increasingly fierce, even more so than the real world of brick-and-mortar stores. And if you want…
Read More About Have an Ecommerce Store? Here’s Why You Need SEO
The impact of an effective Google Shopping Campaign on Small Businesses can be astounding. Your company can rise to prominence through use of the “prime real estate” that Google Shopping offers, which runs along the top of Search Result pages. It even has its own Tab in Google Searches! The simplicity and ease of finding…
Read More About 5 Mistakes that Could Cripple Your Google Shopping Campaign
Most people understand Search Engine Optimisation (SEO) and Google AdWords (also known as Pay Per Click) as two separate Digital Marketing strategies. Yes, the two are different in their methodology, but ultimately both share the same end goal – driving your Website to the top of Search Engine results to get more traffic to your…
Read More About How SEO & Google Adwords Can Equal Your Business Success
PPC, which stands for “Pay Per Click” (also known as Google AdWords), is one of the most popular forms of digital marketing, and there are loads of reasons why small and medium-sized businesses should be using it.PPC is a fairly simple but highly specialised form of online advertising.Your ad targets certain keywords relevant to your…
Read More About 7 PPC benefits
