Marketing

A Beginner’s Guide to Google Ads

As a Small Business Owner, choosing the best place to invest your time and money is crucial. It’s vital that you’re spending them in the right place. And why not spend them on advertising that has a reach large enough to get your business on the map? We are of course talking about a way…

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How to Create the Ideal Customer Avatar

The idea of a Customer Avatar could perhaps be a little foreign to you. It may sound like something you use in a video game, but a Customer Avatar is actually a supportive tool you can create to gain valuable insight into your prospective buyers. In such a competitive market, Customer Avatars assist Small Business…

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The Best Bits of Twitter Ads

How’s your business Twitter game? As one of the top platforms to keep up with trends and conversations, it’s a handy way to gain more insight into your Customers when it comes to advertising. With it being the less commonly used Social Media advertising platform, you may not have had the chance to fully consider…

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5 Ways to Create Engaging Social Media Content

Ah yes, everyone’s favourite Marketing and business tool: Social Media. Love it or hate it, it’s taking over and is fast becoming the key to connecting with and sourcing new Customers. It’s all well and good to be on these platforms with your brand, but it’s not enough. You need to be crafting content for…

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How to Find Your Brand Voice

For any brand and business, brand awareness is paramount. But apart from prospects recognising your logo, how else are they able to connect and relate to your brand?  It’s all about having a consistent voice in any written posts or communications you make. Without a clear brand voice, anything you put out into the world…

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The Advantages of Google Shopping

We all know how prevalent Online Shopping is nowadays.  Australian Online Shopping reached an all-time high, with online purchases growing 57% year-on-year. An average of 1 million additional households shopped online every month, reaching $50.46 billion total spent at online checkouts. It’s a market you can’t afford to be missing out on as a business! …

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4 Ways Testimonials Benefit Your Business

As a Small Business Owner, you know that your Customers are the key to success (duh!). But now that you’re up and running and starting to kick that ball between the goal posts, have you considered that your Site may be missing out on an element that may boost business? Your team may be kicking…

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How Your SEO and Content Marketing Strategies Can Work in Harmony

Chances are you’re most likely already creating and using content in your marketing strategy. You’re already aware of the benefits and advantages that content provides for your brand, and we wouldn’t be surprised if you’ve put emphasis on SEO (Search Engine Optimisation) within your content.  Once upon a time, that may have been enough to…

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How to Ensure Your Marketing Strategy is Customer-Centric

Customer-centric marketing? You guessed it, it’s marketing that is all about the Customer.    If you’re focusing on the Customers, you’re finding out what exactly makes your Customers happy when it comes to your business. What products are they buying? How do they communicate with your brand? What can be done to improve the Customer’s…

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How Google My Business Boosts Business

Sometimes brushed aside with little thought, Google My Business is a platform that deserves a bit more credit than it gets.  We know it might be a tad annoying to add another thing to your endless to-do list, but the benefits of Google My Business are definitely worth the effort. Which by the way, isn’t…

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