Marketing

Our 3 Fave Google Ads Tips

Now that nearly every Small Business Owner out there is doing it, it’s more important than ever to be getting your Google Ads campaign right. While getting your campaign set up and your Ads running is still a fairly straightforward affair, there’s an increasing array of options to help you with that fine-tuning.  In order…

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Marketing

Google Ads and Bing Ads, what’s the difference?

When it comes to Pay Per Click (PPC) Advertising, the biggest names right now are Google Ads and Bing Ads. While the aim of both Paid Search Advertising platforms is the same – hint, it involves you making enough money to keep giving them money – they do have unique features that are worth familiarizing…

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Marketing

Does an SEO Campaign Guarantee me Success?

In any industry, success starts with getting your products and services in front of the type of people who are likely to purchase. Whether you’re a local Business operating out of a physical store, or an E-Commerce brand shipping throughout Australia, Search Engine Optimization (SEO) is one of tools you’ve got to be using to…

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Marketing

Marketing

Marketing

Local Search – How You Can Prepare for the Future of Search

Search Engines are becoming increasingly smarter, and are continuously improving to help serve the best results to their users. If we look at the way modern technology is progressing, with virtual reality and 360⁰ immersive imagery, we’re in for an exciting future. And not to mention we can now make voice searches through our phones….

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Marketing

5 Ways to Squeeze More Profit from Your Google Ads

Google Ads are a proven way to get high quality customers to your Website. In order to get the most out of your Digital Marketing budget, Google Ads should definitely be a priority for your sales generation plan. But as with any element of a Marketing Strategy, just throwing money at it doesn’t guarantee results….

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Marketing

5 Easy Ways to Write Product Descriptions that Sell

The term ‘Product Description’ implies just that: a description of the product you’re trying to promote on your Online Store. But is that all you really want it to do? So many Small Business Owners make the mistake of simply describing their products, rather than actually writing about them in a way which entices and…

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Marketing

The 3 Easiest Ways to Optimise Your Google AdWords Campaign

Google AdWords provides Small Businesses Owners with a cost-effective way to drive highly relevant traffic to their Website. What does this mean? Well, through harnessing the power of Search, Google AdWords will put your Business’s Site right in the eyeline of potential customers who are searching for products or services exactly like yours. While the…

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Marketing