Marketing

Is it too late to Start Digital Marketing in Time for Christmas?

December is just around the corner and people are now starting to do their shopping! If you’re a Small Business Owner, you have to take advantage of this peak selling period.  Christmas has always been a time on increased consumer spending, you certainly don’t want to miss a sale. While there’s no denying that this…

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Linkbuilding Strategies you Can Apply to Your Small Business Right Now!

Linkbuilding is an important part of Search Engine Optimisation (SEO) that you may not have ever paid attention to before. But even if you’ve never really heard of it before, don’t stress! It’s a super easy concept and quick thing to do on your Website as well. Linkbuilding is a very basic idea. It’s literally…

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Local Search – How You Can Prepare for the Future of Search

Search Engines are becoming increasingly smarter, and are continuously improving to help serve the best results to their users. If we look at the way modern technology is progressing, with virtual reality and 360⁰ immersive imagery, we’re in for an exciting future. And not to mention we can now make voice searches through our phones….

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The 3 Easiest Ways to Optimise Your Google AdWords Campaign

Google AdWords provides Small Businesses Owners with a cost-effective way to drive highly relevant traffic to their Website. What does this mean? Well, through harnessing the power of Search, Google AdWords will put your Business’s Site right in the eyeline of potential customers who are searching for products or services exactly like yours. While the…

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Increase Your Rankings with These 6 Things Googles Loves to See on Websites

When it comes to getting Your Small Business noticed amongst the line-up of other Businesses on Search Engines, it’s safe to say the competition is stiff. Think about it: there are literally thousands upon thousands of other Businesses within your industry, all vying for that all-important click from an Online browser that could determine whether…

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How Google Shopping Transformed the Fortunes of These Three Businesses

If you’ve used Google to search for any kind of product recently, you can’t have missed Google Shopping Ads. These are the small images that appear at the top of the Google Search Results Page that have all the details that you’re after; an image of the product, the price, the vendor and usually a…

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4 Google Shopping Tips That Could Maximise Your Campaign’s Success

Just like AdWords, Google Shopping is one of those tools that every Ecommerce Store owner should be considering when it comes to your Digital Strategy. Although it can take a bit of work to set up and may require a commitment to learning something pretty alien to you, the results are undeniably impressive. Having your…

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4 Ways Automated Email Can Increase Your Small Business’s Sales – Online

Top Tips for Email Marketing You might think that Email Marketing is done and dusted. Yes, there are new and exciting ways to market to your audience; PPC, SEO and Social Media. But don’t be so quick to rule out Email as the highly effective Digital Marketing Tool that it is. Did you know that…

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