Online Marketing

How Google Moving to “Mobile First” could affect your Small Business

Google announced in March 2018 that they would be finally moving to “Mobile-First Indexing”. But what does that actually mean? Mobile-First Indexing means that Google’s going to begin looking at your Websites Mobile Version before looking at the desktop version, then rewarding Websites with better Mobile Compatibility. This is because people are starting to use…

Read more

5 Marketing Tips to Boost Your Ecommerce Retention

With a plethora of Ecommerce Stores out there, keeping loyal customers is not always an easy task. There is a lot more competition than there was 5 years ago. Heck, there’s a lot more competition than there was 12 months ago! Consumers can buy products from one Store and then quickly move onto the next…

Read more

5 Easy Ways to Write Product Descriptions that Sell

The term ‘Product Description’ implies just that: a description of the product you’re trying to promote on your Online Store. But is that all you really want it to do? So many Small Business Owners make the mistake of simply describing their products, rather than actually writing about them in a way which entices and…

Read more

5 Mistakes that Could Cripple Your Google Shopping Campaign

The impact of an effective Google Shopping Campaign on Small Businesses can be astounding. Your company can rise to prominence through use of the “prime real estate” that Google Shopping offers, which runs along the top of Search Result pages. It even has its own Tab in Google Searches! The simplicity and ease of finding…

Read more

5 Reasons Why You NEED to Avoid Low Quality Web Hosting

It’s great to have good looking Website, spot on marketing ideas and killer content but none of that matters if you don’t have reliable and trustworthy Website Hosting. Many Small Business Owners will neglect their Web Hosting, spending more on time on choosing the layout or design of their site. But in reality, poor Website…

Read more

WHAT DOES YOUR CUSTOMER AVATAR LOOK LIKE?

The world of Online Digital Marketing is an ever shifting platform, and industry demands are constantly changing. This can make it particularly difficult for Small Business Owners to stay ahead of their market and make sure their website is catering to their customers’ current demands. Thankfully, there is a quick and easy solution to making…

Read more

How to improve your social media presence

It’s no secret that social media can be a hugely effective marketing tool when it comes to strengthening the success of any business, big or small. Using social media can help increase your brand awareness, expand your reach, deepen your customer relationships and help you get ahead of the competition. Chances are, you’ve eagerly established…

Read more