As the world becomes increasingly Digital, Marketing Strategies have evolved to keep up with the changing times and Customer behavior. What used to work effectively decades ago no longer holds the same power to attract buyers today. It’s pretty obvious by now that the world has already shifted from traditional to Digital Marketing. More and…
Read More About WHY PAY PER CLICK IS STILL THE FOUNDATION OF DIGITAL MARKETING
So you’ve heard about Paid Search Advertising? That’s awesome. You probably already know that it’s an invaluable tool that gets your products or services to appear on a Search Engine’s results page each time someone looks for what you offer. The point is that your ad is in the line of sight of your potential…
Read More About I ALREADY ADVERTISE WITH GOOGLE; DO I REALLY NEED BING?
Perhaps you were interested in buying that electric foot massager for months and religiously searched to find the best shopping deal Online. However, before you make your purchase, real life gets in the way of luxurious life and the whole thing gets consigned to the ‘well that was a good idea at the time’ bin….
Read More About HOW TO INCORPORATE REMARKETING INTO YOUR MARKETING STRATEGY
If you’ve heard of the internet, you’re probably aware that Google is the planet’s largest Search Engine. As of June 2018, Google makes up around 68% of the global Search Engine pie. Ease of use, search efficiency, and relevance of results – these are the prime reasons people use Google every single day to search…
Read More About WHAT IS GOOGLE PLUS AND WHY IS IT IMPORTANT FOR YOUR BUSINESS?
If your focus is on letting your Business flourish, making money, and providing security for you and your family, you need to be doing Digital Marketing. The rise of the Digital world has levelled the playing field so that Small Businesses like yours can get in front of your potential target market without paying a…
Read More About How Can Your Small Business Make Money From Bing?
December is just around the corner and people are now starting to do their shopping! If you’re a Small Business Owner, you have to take advantage of this peak selling period. Christmas has always been a time on increased consumer spending, you certainly don’t want to miss a sale. While there’s no denying that this…
Read More About Is it too late to Start Digital Marketing in Time for Christmas?
Every time you go Online, either on your computer or mobile device, chances are you encounter pop-ups and banner ads. Display marketing generates leads and converts people – like you – into Customers. But what if you are the one looking for Customers? BUILDING BRAND AWARENESS The first thing you have to consider is building…
Read More About Display Marketing: What is it and why do you need it?
Customer behaviour has evolved over the last few years because of technology. These days, if a Customers wants to go out to dinner they’ll seeks the help of services like Urbanspoon, Trip Advisor and Yelp. They’ll look at a number of different platforms to find customer reviews, browse through photos and check whether there’s a…
Read More About 5 Reasons Why Paid Search Marketing is Crucial for your Small Business
For years, a website’s URL structure has been a constant source of debate within the SEO industry. Does it really matter? First, let’s talk about the basics. What is URL? Well, URL is short for “Uniform Resource Locator”, which gives you the specific address to a Website or piece of content on the world wide…
Read More About Why Does My Website’s URL Structure Matter to Google?
Linkbuilding is an important part of Search Engine Optimisation (SEO) that you may not have ever paid attention to before. But even if you’ve never really heard of it before, don’t stress! It’s a super easy concept and quick thing to do on your Website as well. Linkbuilding is a very basic idea. It’s literally…
Read More About Linkbuilding Strategies you Can Apply to Your Small Business Right Now!
