The use of Social Media for businesses and brands is as common as a pigeon roaming the street. 94% of consumer marketers use Facebook, with Twitter the second most used. So as you can imagine, with the majority of your competitors already advertising on Social Media, whether it be organically or through paid ad placement,…
Read More About 5 Visual Elements to Create For Social Media
How’s your business Twitter game? As one of the top platforms to keep up with trends and conversations, it’s a handy way to gain more insight into your Customers when it comes to advertising. With it being the less commonly used Social Media advertising platform, you may not have had the chance to fully consider…
Read More About The Best Bits of Twitter Ads
Ah yes, everyone’s favourite Marketing and business tool: Social Media. Love it or hate it, it’s taking over and is fast becoming the key to connecting with and sourcing new Customers. It’s all well and good to be on these platforms with your brand, but it’s not enough. You need to be crafting content for…
Read More About 5 Ways to Create Engaging Social Media Content
Customer-centric marketing? You guessed it, it’s marketing that is all about the Customer. If you’re focusing on the Customers, you’re finding out what exactly makes your Customers happy when it comes to your business. What products are they buying? How do they communicate with your brand? What can be done to improve the Customer’s…
Read More About How to Ensure Your Marketing Strategy is Customer-Centric
With 70% of all media time spent on Mobile Phones, there’s no doubt it’s a market that needs to be tapped into as a business. If you’re thinking this could be of interest for your business, we’re here to tell you that you’d be very wise to have that thought! This market can be targeted…
Read More About How to Leverage Mobile Advertising for Your Business
Small Business Owners often have to contend with a limited Marketing budget, and the cost of regular Outbound Marketing methods can end up being prohibitive. But what if we told you there was another, more cost effective way to market your brand? With long lasting and powerful gains, Inbound Marketing and Small Businesses are a…
Read More About The Power of Inbound Marketing
Every time you go Online, either on your computer or mobile device, chances are you encounter pop-ups and banner ads. Display marketing generates leads and converts people – like you – into Customers. But what if you are the one looking for Customers? BUILDING BRAND AWARENESS The first thing you have to consider is building…
Read More About Display Marketing: What is it and why do you need it?
In a rapidly changing and growing social landscape, social media marketing has become a critical way for small businesses to differentiate themselves and connect with their customers. Have you thrown yourself (and your business) head-first into social networking? Or have you shied away from what can be seen as a fairly intimidating array of always-increasing…
Read More About Which social media platform is right for my business?
Social media marketing can be incredibly beneficial for businesses of any size. It can help you expand your reach, to personalise your brand experience, to improve your customer relationships, and to more closely target your market. But while it might seem pretty straight-forward, it’s actually much harder than it looks to get right. Mastering social…
Read More About 7 essential social media marketing tips for small businesses
