Usability

How to Create the Ideal Customer Avatar

The idea of a Customer Avatar could perhaps be a little foreign to you. It may sound like something you use in a video game, but a Customer Avatar is actually a supportive tool you can create to gain valuable insight into your prospective buyers. In such a competitive market, Customer Avatars assist Small Business…

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How to Impress with Your Email Signature

It’s most likely something you haven’t thought about, that small section at the end of every email you send out. That’s right, your email signature holds more power than you might think! More than just a sign off, your email signature is a way to market and represent yourself and your brand. It also gives…

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3 Tips for Nailing Your Site Homepage

You might be pondering the importance of a Homepage in this current day and age. With so many ways for Customers to navigate the online world by Digital Marketing methods and Website Optimisation, they’re often immediately accessing a Landing Page or specific page, bypassing the good ol’ Homepage. But we’d argue that the Homepage is…

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The Importance of a Mobile-Friendly Site

The technological world is always changing and adapting, and it’s no longer safe to assume that every Customer is only using desktops and computers to browse your Site.  Is your Site mobile-savvy? “It’s beautiful on a desktop”, we hear you say.  We’re quite certain it is! But the new mobile shopping trend, as well as…

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What an SEO Expert Can Do For You

Search Engine Optimization (SEO) is one of the undisputed keys to growth Online. Hitting those all-important top spots when a user is searching for a Business just like yours Online is the difference between you or one of your competitors grabbing their attention. And that, unfortunately, is one of the deciding factors in who gets…

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What Google Shopping Can Do For You

If you’re an Ecommerce Business owner, your eternal question is probably exactly the same as everybody else’s: how do I stand out from the crowd and steal Customers from under the noses of my Competitors? With everybody now doing Search Engine Optimization (SEO), Pay Per Click (PPC), and releasing more Blogs than an angst-ridden teenager…

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