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The idea of a Customer Avatar could perhaps be a little foreign to you. It may sound like something you use in a video game, but a Customer Avatar is actually a supportive tool you can create to gain valuable insight into your prospective buyers. In such a competitive market, Customer Avatars assist Small Business…
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It’s most likely something you haven’t thought about, that small section at the end of every email you send out. That’s right, your email signature holds more power than you might think! More than just a sign off, your email signature is a way to market and represent yourself and your brand. It also gives…
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You might be pondering the importance of a Homepage in this current day and age. With so many ways for Customers to navigate the online world by Digital Marketing methods and Website Optimisation, they’re often immediately accessing a Landing Page or specific page, bypassing the good ol’ Homepage. But we’d argue that the Homepage is…
Read More About 3 Tips for Nailing Your Site Homepage
The technological world is always changing and adapting, and it’s no longer safe to assume that every Customer is only using desktops and computers to browse your Site. Is your Site mobile-savvy? “It’s beautiful on a desktop”, we hear you say. We’re quite certain it is! But the new mobile shopping trend, as well as…
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Google Shopping is a must for any Small Business Owner with an Ecommerce store. Used smartly, it gives you the ability to get your products seen, and then paid for. We’ve yet to meet an entrepreneur who doesn’t like the sound of that. In case you’re at all unsure about whether Google Shopping is really…
Read More About Why Google Shopping Is One Of Our Favourite Competition Crushers
Search Engine Optimization (SEO) is one of the undisputed keys to growth Online. Hitting those all-important top spots when a user is searching for a Business just like yours Online is the difference between you or one of your competitors grabbing their attention. And that, unfortunately, is one of the deciding factors in who gets…
Read More About What an SEO Expert Can Do For You
If you’re an Ecommerce Business owner, your eternal question is probably exactly the same as everybody else’s: how do I stand out from the crowd and steal Customers from under the noses of my Competitors? With everybody now doing Search Engine Optimization (SEO), Pay Per Click (PPC), and releasing more Blogs than an angst-ridden teenager…
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Linkbuilding is an important part of Search Engine Optimisation (SEO) that you may not have ever paid attention to before. But even if you’ve never really heard of it before, don’t stress! It’s a super easy concept and quick thing to do on your Website as well. Linkbuilding is a very basic idea. It’s literally…
Read More About Linkbuilding Strategies you Can Apply to Your Small Business Right Now!
As a Small Business Owner, it might seem like there are a lot of strange words associated with Google AdWords: What’s a Negative Keywords? And what in the world do CTA, CTR and CPC stand for!? And, what the hell are Ad Groups? Don’t worry, we understand your frustration. After all, you just want to…
Read More About Broad Match, Phrase Match, Exact Match – What the? Confusing Google AdWords Terms Explained
When it comes to getting Your Small Business noticed amongst the line-up of other Businesses on Search Engines, it’s safe to say the competition is stiff. Think about it: there are literally thousands upon thousands of other Businesses within your industry, all vying for that all-important click from an Online browser that could determine whether…
Read More About Increase Your Rankings with These 6 Things Googles Loves to See on Websites
