Web Copywriting

How to Find Your Brand Voice

For any brand and business, brand awareness is paramount. But apart from prospects recognising your logo, how else are they able to connect and relate to your brand?  It’s all about having a consistent voice in any written posts or communications you make. Without a clear brand voice, anything you put out into the world…

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How Your SEO and Content Marketing Strategies Can Work in Harmony

Chances are you’re most likely already creating and using content in your marketing strategy. You’re already aware of the benefits and advantages that content provides for your brand, and we wouldn’t be surprised if you’ve put emphasis on SEO (Search Engine Optimisation) within your content.  Once upon a time, that may have been enough to…

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How to Ensure Your Marketing Strategy is Customer-Centric

Customer-centric marketing? You guessed it, it’s marketing that is all about the Customer.    If you’re focusing on the Customers, you’re finding out what exactly makes your Customers happy when it comes to your business. What products are they buying? How do they communicate with your brand? What can be done to improve the Customer’s…

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How To Write A Killer blog In 5 Steps

Ah, blogs. We know you might have been putting this off for a while, because the hardest part about writing a blog is to put your fingers on the keyboard and type out that first word.  We’ve been there! Our advice comes from first-hand experience of blog creation, and we want to share our knowledge…

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Why Does My Website’s URL Structure Matter to Google?

For years, a website’s URL structure has been a constant source of debate within the SEO industry. Does it really matter? First, let’s talk about the basics. What is URL? Well, URL is short for “Uniform Resource Locator”, which gives you the specific address to a Website or piece of content on the world wide…

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Copywriting 101: What Is It and Why You Need It

Writing good copy for your Website is vital for its success. The content on your Website could be the difference between a sale, and a customer passing on your service or product. When it comes to your Online presence, the quality of your copy shouldn’t be an afterthought. It should be a priority. If you’ve…

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7 essential ways to create engaging content for your website

Ensuring that your website is brimming with fresh, quality content is beneficial for multiple reasons. Firstly, it can be useful for SEO and can influence your rankings. Google’s algorithm now specifies that it looks for high-quality, original content. Moreover, making your website a veritable hub of regularly updated, solid content will establish your business’s credibility…

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