Web Copywriting

Why Does My Website’s URL Structure Matter to Google?

For years, a website’s URL structure has been a constant source of debate within the SEO industry. Does it really matter? First, let’s talk about the basics. What is URL? Well, URL is short for “Uniform Resource Locator”, which gives you the specific address to a Website or piece of content on the world wide…

Read more

Copywriting 101: What Is It and Why You Need It

Writing good copy for your Website is vital for its success. The content on your Website could be the difference between a sale, and a customer passing on your service or product. When it comes to your Online presence, the quality of your copy shouldn’t be an afterthought. It should be a priority. If you’ve…

Read more

7 essential ways to create engaging content for your website

Ensuring that your website is brimming with fresh, quality content is beneficial for multiple reasons. Firstly, it can be useful for SEO and can influence your rankings. Google’s algorithm now specifies that it looks for high-quality, original content. Moreover, making your website a veritable hub of regularly updated, solid content will establish your business’s credibility…

Read more