As the pandemic has no doubt changed the shape of the industry, it’s becoming increasingly clear that how consumers shop and connect with brands has shifted. No longer are they content to just stand by and purchase your products/services no matter who you are or what you’re like as a brand. It’s evident now that…
Read More About How to Connect With Customers Via Your Content
You wouldn’t keep rotting fruit or veg in the fridge, would you? The same goes for your content. It needs to be fresh for your Customers to consume so they’re able to get the most out of it. If you’ve left your content stuck in the past, it’s likely your target audience isn’t going to…
Read More About Content Ideas to Invigorate and Inspire
There’s no doubt the pandemic has shifted how we market and present our brand, and Social Media has really taken off as fast as a rocket during these unprecedented times! According to a CMO survey, Social Media spend rose by 74% during COVID-19, with marketers focusing their efforts on trends aimed at engaging and exciting…
Read More About Social Media Trends to Engage and Enlighten Your Audience
Like it or not, most of the current generation aren’t fans of speaking over the phone and will avoid it if possible. This can create a potential lack of engagement with your Customers as they may prefer to leave your Site altogether rather than make a phone call to gain more information. To combat this…
Read More About How to Easily Build a Chatbot Without Being a Tech Wizard
New developments in the .au namespace lead to exciting opportunities for Small Business Owners, but they also come with opportunities for your competitors (not to mention scammers). If you’re looking for a plain english breakdown of what’s going on with the new .au direct, you’re in the right place. We’re going to walk you through…
Read More About Fend Off Domain Burglars With .au DirectThese days, the majority of our Social Media interactions are infused with visuals, whether that be a pic you’ve posted showing off a delicious meal you ordered, or a video of the most adorable puppy you came across at the park. The impact of these visual posts is most apparent on Instagram, a platform that…
Read More About What Makes Instagram Advertising A Small Business Dream
Email Marketing is a fast, cost-effective way to reach new Customers, keep your current Customers informed, and encourage repeat website visits. You’re able to target your Customers directly with personalised messages that you can cater to suit your brand. Which means building your Email list should definitely be on your to-do list! But don’t stress…
Read More About 3 Ways to Grow Your Email List
If you’re thinking about jumping into the pool of Social Media, we can tell you there’s a sizable amount of thought needed to tackle these platforms. But with over 3 billion combined users on Facebook, Twitter and Instagram, they are platforms that could have a cosmic impact on your Small Business, so they’re well worth…
Read More About Your Guide To Creating A Social Media Strategy
While the average person receives 88 emails a day, Email Marketing still tops the list of powerful and effective marketing strategies. Email click-through rates are higher than the click-through rate of Google’s search network and Facebook advertising combined! So you can bet sending your audience these Emails really be a very cost effective marketing method….
Read More About How To Write An Alluring Email Newsletter
The use of Social Media for businesses and brands is as common as a pigeon roaming the street. 94% of consumer marketers use Facebook, with Twitter the second most used. So as you can imagine, with the majority of your competitors already advertising on Social Media, whether it be organically or through paid ad placement,…
Read More About 5 Visual Elements to Create For Social Media
