If you’re a Small Business Owner with an Ecommerce store, then Google Shopping should already be on your radar. You’re probably already using Google AdWords to market your Business (We hope you are!). But you should also really be looking at promoting your products through Google Shopping. Using eye-catching, images based ads will not only…
Read More About 4 Things You Never Knew About Google Shopping
Google announced in March 2018 that they would be finally moving to “Mobile-First Indexing”. But what does that actually mean? Mobile-First Indexing means that Google’s going to begin looking at your Websites Mobile Version before looking at the desktop version, then rewarding Websites with better Mobile Compatibility. This is because people are starting to use…
Read More About How Google Moving to “Mobile First” could affect your Small Business
Google Ads are a proven way to get high quality customers to your Website. In order to get the most out of your Digital Marketing budget, Google Ads should definitely be a priority for your sales generation plan. But as with any element of a Marketing Strategy, just throwing money at it doesn’t guarantee results….
Read More About 5 Ways to Squeeze More Profit from Your Google Ads
With a plethora of Ecommerce Stores out there, keeping loyal customers is not always an easy task. There is a lot more competition than there was 5 years ago. Heck, there’s a lot more competition than there was 12 months ago! Consumers can buy products from one Store and then quickly move onto the next…
Read More About 5 Marketing Tips to Boost Your Ecommerce Retention
The term ‘Product Description’ implies just that: a description of the product you’re trying to promote on your Online Store. But is that all you really want it to do? So many Small Business Owners make the mistake of simply describing their products, rather than actually writing about them in a way which entices and…
Read More About 5 Easy Ways to Write Product Descriptions that Sell
As a Small Business Owner, it might seem like there are a lot of strange words associated with Google AdWords: What’s a Negative Keywords? And what in the world do CTA, CTR and CPC stand for!? What type of keywords for Google Ads should you use? And, what the hell are Ad Groups? Don’t worry,…
Read More About Broad Match, Phrase Match, Exact Match – What the? A Google Ad Words Guide
Putting your Business Online is a great way to increase your Brand awareness and generate more sales for your Business. But this only works if you can channel people to your Website, otherwise it will simply be sitting there in Google gathering dust and cobwebs. If your Website or Online Store is looking a little…
Read More About How On-Site SEO Techniques Can Bring In More Customers
Google AdWords provides Small Businesses Owners with a cost-effective way to drive highly relevant traffic to their Website. What does this mean? Well, through harnessing the power of Search, Google AdWords will put your Business’s Site right in the eyeline of potential customers who are searching for products or services exactly like yours. While the…
Read More About The 3 Easiest Ways to Optimise Your Google AdWords Campaign
When it comes to getting Your Small Business noticed amongst the line-up of other Businesses on Search Engines, it’s safe to say the competition is stiff. Think about it: there are literally thousands upon thousands of other Businesses within your industry, all vying for that all-important click from an Online browser that could determine whether…
Read More About Increase Your Rankings with These 6 Things Googles Loves to See on Websites
We’re all well aware that we live in the Digital Age, where people expect to find answers to their questions instantly. This is never truer than Online. Science backs this up, with studies suggesting that people really do care about page loading speeds, showing that the vast majority of people only hang around for just…
Read More About Google’s New Tools Highlight Mobile Page Speed Impact
