While you probably know the way your website looks is important, you might not realise just how significant its aesthetics really are. It’s so important, in fact, that anywhere from 62-90% of purchasing decisions are influenced by visuals. One of the most effective ways to visually stand out online is through colours, making choosing the right…
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In the modern world of Small Businesses, using social media has become crucial. It gives you access to potential clients at your very fingertips, so why not use it to employ a marketing strategy? If you’re not, you could be doing yourself a big disservice and exiting the Digital Marketing race before it even begins….
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Branding is integral for the success of your business, no matter your industry. But it’s truly great branding that really makes you stand out from the competition. One of the major elements of creating your brand is your logo, which plays a pivotal role in catching the eye of potential customers. Logos are everywhere. All…
Read More About The 5 Essential Qualities of a Great Logo
The Digital World is a bit like high school mathematics. There’s those who instantly pick it up and excel at it, and there are those who struggle. But you know what? We don’t think there’s any shame in that! Here at Sites n Stores we understand that most Small Business Owners aren’t computer programmers, social…
Read More About Feel lost in the digital world? Here’s how to find your way
As a Small Business Owner, you have a unique story. You probably started your business to reflect a niche portion of the market, or it was an idea that you’re exceedingly passionate about. At Sites n Stores we find this incredibly inspiring, and want to help you bring your vision to life. And what better…
Read More About 5 Ways Custom Design Tells Your Business Story
Numerous studies have been done on how supermarkets utilise psychology to increase sales and customer engagement. Every item is carefully considered and placed in such a way that plays on our subconscious needs and desires. Have you ever come out of the supermarket with a trolley full of things you didn’t need? Well that was…
Read More About Supermarket Psychology: How it Can Help You Craft An Effective Website
Creating the perfect website that best reflects you and your business can be a challenge for many Small Business Owners. You want to stand out from your competition, but you don’t want to come across as desperate. You want to emphasise your uniqueness and point of difference, but also stick to current digital trends that…
Read More About What Does Your Site Say About Your Personality?
In the Online World, knowing your market and pinpointing your target audience is absolutely crucial. If this is not identified correctly, there’s a high chance you’ll either miss appealing to a huge portion of potential customers, or you’ll be promoting to people who don’t want or need your particular product or service. By knowing and…
Read More About How Your Website Can Help You Effectively Target Your Market
For any small business owner who wants to increase sales and revenue, making your mark in the online world should be a high priority. Given the average Australian business owner isn’t typically a marketing guru however, there can be a lot of confusion about how best to do this. One question we’re often asked at…
Read More About Should you use video as a marketing strategy on your website?
With increased emphasis on social media as a key marketing tool for small business owners, many people are overlooking one of the most effective marketing techniques: Good old Email. While small businesses should indeed embrace social media as an effective promotional platform, email takes the cake when it comes to generating Return On Investment, despite…
Read More About 7 ways email can enhance your marketing efforts
