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Should you use video as a marketing strategy on your website?

For any small business owner who wants to increase sales and revenue, making your mark in the online world should be a high priority. Given the average Australian business owner isn’t typically a marketing guru however, there can be a lot of confusion about how best to do this. One question we’re often asked at…

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7 ways email can enhance your marketing efforts

With increased emphasis on social media as a key marketing tool for small business owners, many people are overlooking one of the most effective marketing techniques: Good old Email. While small businesses should indeed embrace social media as an effective promotional platform, email takes the cake when it comes to generating Return On Investment, despite…

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6 reasons why seo is essential for marketing your small business

So, you’ve created your custom designed, user-friendly Website and might be starting to see a little more business coming your way – that’s fantastic! But unfortunately, that’s just the tip of the Digital Marketing iceberg. SEO, or Search Engine Optimisation, might be a term you’ve heard thrown around before, but you may still be wondering…

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6 reasons why you need a custom designed Ecommerce store

The traditional brick-and-mortar shops are slowly becoming a thing of the past, with Ecommerce websites leading the charge when it comes to retail purchases. Ecommerce is now serious business, meaning small business owners need to think about how they can create the best possible online retail experience for their customers. Just as brick-and-mortar shops need…

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Five benefits of blogging for your small business

If you’re a small business owner with your own website, chances are you’re wondering whether creating a blog will be beneficial for your business. Well, stop wondering, because we’re here to tell you that a blog is a fantastic tool for any business trying to generate awareness and attention online.Given the high levels of competition…

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Don’t be a needle in a haystack: 6 ways to make your business stand out online

In such a heavily saturated online marketplace, standing out from the crowd can feel like an impossible challenge for the small business owner. Nowadays, it seems as though new websites and companies are popping up everywhere and, before you know it, your competition has doubled overnight. To maximise your brand awareness and garner attention in…

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12 QUESTIONS TO ASK YOUR WEB DEVELOPER, PART II: HOW SITES N STORES CAN HELP

1. What is your track record? Established in 2008, Sites n Stores is one of the largest, most trusted web design companies in Australia. In that period of time, we have built 8000 websites, so we think it’s safe to say that we have a considerable breadth of expertise developing and designing websites. We specialise…

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7 WARNING SIGNS THAT YOU’RE DEALING WITH AN AWFUL WEB DESIGN COMPANY

Even though web design and development now pertain to a widespread skill-set that’s hardly uncommon – that is, in this digitally saturated age, it’s not hard to find someone who can actually build a decent website for you – not all companies are created equally. Whether you’re dealing with phenomenally high costs, lock-in fees, unrealistic…

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