There’s no question that the right visuals can help you stand out from the millions of other businesses online. A carefully selected image can captivate your audience, strengthen your branding and even elicit specific emotions from your viewer. Such is the power of images. In fact, the human brain processes visuals 60,000 times faster than…
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Now, more than ever, optimising your Ecommerce Store is crucially important for any Small Business looking to make its mark in the online world. It doesn’t matter if you have intuitive navigation, a stunning layout and beautiful graphics, if you can’t be found by potential customers, you may as well not even be online. It…
Read More About Do you need SEO for your Ecommerce store?
The world of Online Digital Marketing is an ever shifting platform, and industry demands are constantly changing. This can make it particularly difficult for Small Business Owners to stay ahead of their market and make sure their website is catering to their customers’ current demands. Thankfully, there is a quick and easy solution to making…
Read More About WHAT DOES YOUR CUSTOMER AVATAR LOOK LIKE?
It’s the Queen’s Birthday! And with the added bonus of a long weekend, now’s the perfect opportunity for you to be researching how to ramp up your online presence. As a Small Business Owner, you understand that investing in your business is the only way you’ll see it grow and flourish, which is why you…
Read More About The Queen’s Birthday: Perfect Time to Boost Your Online Presence!
When it comes to driving traffic to your website, you can’t go past Search Engine Optimisation (SEO) and Pay Per Click (PPC). As a Small Business Owner who’s interested in increasing your online presence, you’ve no doubt heard these phrases thrown around. But which of these two powerful Digital Marketing tools is right for you…
Read More About SEO or PPC: What’s Right for Your Small Business?
We’ve all visited those websites before. The ones with generic-looking people, doing generic-looking things with huge smiles and blindingly white teeth. While these images may be cost effective and less time consuming than taking your own photographs, they may be doing more harm to your website than you realise.Most small business owners will be guilty…
Read More About Sick of Looking at the Same Old Stock Images? This is Why the Real Thing is Always Better
Here at Sites n Stores, we’re passionate about Custom Designed Websites. Why? Well, quite simply, they trump template based websites…every. Single. Time. While templates can indeed be appealing for the Small Business Owner looking to establish a website on the cheap, they can ultimately damage your digital image by making you look unprofessional, generic and,…
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Within the modern Digital World, email might seem a bit ‘old school’ and unglamorous, especially compared to marketing tools such as Facebook and Instagram. But, in reality, Email Marketing is still one of the most effective ways to connect and communicate with potential customers. In fact, according to Exact Target, email brings in $44.25 for…
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There’s no denying the wealth of benefits blogging offers any Small Business. It can drive SEO traffic to your Website, humanise your brand, help you connect with Customers and is one of the most cost-effective ways to promote your services online.. Hopefully by now you’ve realised what an incredible asset a blog can be and…
Read More About The Small Business Owner’s Blog Post Checklist: The Definitive How-To Guide
While you probably know the way your website looks is important, you might not realise just how significant its aesthetics really are. It’s so important, in fact, that anywhere from 62-90% of purchasing decisions are influenced by visuals. One of the most effective ways to visually stand out online is through colours, making choosing the right…
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