It’s no big secret that social media marketing can play a pivotal role in growing any business, big or small. Using social media can enable you to increase brand awareness, expand your reach, enhance your customer relationships, and gain an edge over your competition. However, although social media is now everywhere in a seriously inescapable…
Read More About 8 COMMON MISCONCEPTIONS ABOUT SOCIAL MEDIA MARKETING
Also known as Google AdWords, PPC stands for “Pay Per Click”. PPC is a digital marketing model used in order to direct traffic to websites, and it’s one of the most effective, rapid digital marketing tools around.PPC allows advertisers to pay a fee every time one of their ads is clicked. Essentially, it’s a way…
Read More About 7 PPC MYTHS DEBUNKED
Your website might look amazing and be at the cutting edge of modern design, but is it actually usable?The basic conventions of website usability relate to the ease and fluidity with which visitors are able to search and browse your site.Basic usability means that users are able to meet their objectives speedily, and that information…
Read More About 10 RULES FOR BASIC USABILITY
A great website can very quickly become a mediocre one – or worse, an outright embarrassing one – if it’s riddled with sloppily written content and clumsy copy. High-quality, well-written website copy is equally, if not more, important than a site’s appearance. A user-friendly, visually appealing website is indispensable for the success and growth of…
Read More About 7 REASONS WHY HIRING A PROFESSIONAL COPYWRITER IS A VALUABLE INVESTMENT FOR YOUR WEBSITE
It’s Not 1998 Anymore. Yeah, this probably sounds harsh, but when it comes to keeping up with business Website Design, we can be a bit stern. “Does my business really need a website?” is a question that should be followed swiftly by another question: “Can you really afford not to have one?” In 2016, it’s…
Read More About Why It’s So Important to Have a Website for Your Business
There’s been a hell of a lot going on at Sites n Stores over the last month. In fact it’s probably been one of the most productive and thoroughly busy months since we opened our doors eight years ago.Not only have we codified and launched the Sites n Stores values, but we successfully launched our…
Read More About Unlimited Changes for Unlimited Success
For a very long time we’ve known who we are. We’ve known what we believe in and what is important to us as a business. Until recently, we’d never said all this out loud. But in September we sat down, as a business, and created our values, mission and purpose. These three pillars are what…
Read More About Creating the Sites n Stores Values
In a rapidly changing and growing social landscape, social media marketing has become a critical way for small businesses to differentiate themselves and connect with their customers. Have you thrown yourself (and your business) head-first into social networking? Or have you shied away from what can be seen as a fairly intimidating array of always-increasing…
Read More About Which social media platform is right for my business?
Ensuring that your website is brimming with fresh, quality content is beneficial for multiple reasons. Firstly, it can be useful for SEO and can influence your rankings. Google’s algorithm now specifies that it looks for high-quality, original content. Moreover, making your website a veritable hub of regularly updated, solid content will establish your business’s credibility…
Read More About 7 essential ways to create engaging content for your website
What makes a great layout for a website or online store?An effective layout is accessible, easy to navigate, and intuitive. It is organised logically and seamlessly. It is visually appealing and immediately captivates the eye of the visitor.An elegantly designed, user-friendly layout makes getting around as simple and straight-forward as possible for the visitor. Working…
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