It’s no secret that ecommerce is serious business. There has never been a better time for businesses of all sizes to be selling online. But how to make the most of your business’s online store? What are some tricks for maximising your customer’s shopping experience and persuading them to buy? Here are a few handy…
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No-one wants to talk to a robot, or enjoys exploring a space that feels sterile, cold and impersonal. While some elements of web design are geared towards making your Website readable for robots – SEO (“Search Engine Optimisation”), Googlebots – a human element should always be at the forefront of your site. At its core,…
Read More About Online Marketing Tips to Add a Personal Touch to Your Website
If you’re not quite sure how SEO works, it can seem like a bit of an arcane mystery. Maybe you’ve heard the term a couple of times but don’t really know what it is or what it involves. Perhaps you just don’t think it’s relevant to your small or very new business. It might also…
Read More About 13 questions you’ve always wanted to ask about seo
We could write a book on colour theory – and if you go searching, you will certainly find one. The research behind colour theory goes back to classical art history – master painters have long understood the power of colourisation. While the art of colour in web design is relatively new, it is underpinned by…
Read More About 12 colours and how to use them: an introduction to colour theory in web design
Social media marketing can be incredibly beneficial for businesses of any size. It can help you expand your reach, to personalise your brand experience, to improve your customer relationships, and to more closely target your market. But while it might seem pretty straight-forward, it’s actually much harder than it looks to get right. Mastering social…
Read More About 7 essential social media marketing tips for small businesses
With smartphone browsing becoming increasingly commonplace, it’s more important than ever for your website to be adaptable on multiple devices. Enter responsive design. Responsive design is a web development approach which aims at crafting websites to provide an optimal viewing and interaction experience on any device, from desktop computers and laptops, to tablets and mobile…
Read More About 5 very good reasons to make your website responsive
From traditional advertising channels to digital, logos are everywhere, and when you see a good one, you know straight away. That’s because an effective logo is distinctive, appropriate, practical, graphic, simple, and conveys an intended message. Sometimes, they also radiate a certain something that you can’t actually quite pin down, but somehow end up branded…
Read More About 20 great logos and why they work
Thinking of taking your bricks and mortar store to the next level? Think you might benefit from an Online Store? There are many reasons why this might well be the best thing you end up ever doing for your business. Perhaps the most compelling of these is that an Online Store gives your Customers the…
Read More About 4 Reasons an Online Store Might be the Right Solution for Your Business
It can be tempting to hire a freelancer to design and develop your website. For one thing, they can be far cheaper than most web development companies, and some of them are quite talented. Sounds pretty good, right? And pretty fail-proof, too, no? Talented and cheap! Unfortunately, good web development requires a veritable village, and…
Read More About 9 reasons why you need to hire a professional web developer
So you’ve gotten yourself a beautifully designed, user-friendly website, and you think it looks pretty sweet. Excellent. It’s a great start in establishing an online presence for your company and your brand. But that’s just the first step. Now it’s time to work out how you’re going to attract visitors and convert leads. These days,…
Read More About 16 ways digital marketing can give your business an edge
