Content is a key element of your Website! You need to be expressing, through written text, exactly what your business does, all while conveying a clear voice for your brand. If your content is not connecting to your audience, then they’ll be jumping ship from your Website as fast as you can say, “Read my…
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A tool that may not be well known, Social Listening is an audience research tactic that allows you to better understand your target audience. You can do this through identifying topics that might connect with your audience, and through monitoring your industry space, gaining you the knowledge you need to successfully compete with your competitors….
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Business is filled with competition. That’s what makes the marketing and business world flourish. Believe it or not, having competitors can actually help your business to flourish. But to do that, you need to analyse and understand who you’re up against in the ring. You’ll learn how to adapt, thrive and survive if you’re conducting…
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Ever find yourself with a craving to be the popular kid at school? Sit with the cool kids and the whole year level knows your name. As a business owner, you may find that this rings true for your brand. Building brand awareness equates to your brand’s name being embedded in your customers minds and…
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You feel like you’ve hit a wall, your brain is blank and nothing comes to mind. Sound familiar? Creativity blocks can hit at any point without warning, and sometimes you may find issues with your business are going unsolved. If you feel you and your team are in need of a renewal, brainstorming could be…
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Ah, memes. That fun content clogging up your Social Media newsfeed. You may have noticed that they’ve really started to take off, and are prominent on the majority of the platforms you find yourself browsing. But have you noticed when brands have taken this meme pandemonium and utilised it for their own marketing purposes? OK,…
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Building a brand is no easy feat, but over the last couple of years it’s really opened our eyes on the importance of brand image and how consumers react and support that brand. Connection to brands is getting stronger, and your Customers are, more than ever, attracted to the unity of what your brand represents….
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The key to selling to your Customers is understanding how they buy. It goes deeper into the emotional state of your audience and what drives them to make a purchase. Deciding how to target your audience isn’t always the easiest, and that’s why we recommend thinking about the mental state of your Customers, to tug…
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If you’re writing blogs and constantly scouring the web for photos and images for your Site, you may find that what you find doesn’t necessarily suit your brand’s personality or identity. This could be the sign that crafting your own brand’s character is the direction you should start considering. Creating your own character can give…
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Ah, Social Media. Everyone’s favourite Digital Marketing method. What’s that? It’s definitely not your favourite? Oh, OK. Yes, we can understand that it is a little difficult to discern sometimes, especially with the amount of options to advertise and publish your posts. Facebook can be an overwhelming exercise in how to overcome algorithms and deciding…
Read More About Paid Ads and Boosted Posts: What’s the Difference and Which Should You Use?
