The Web design requirements for Small Businesses differ hugely, so choosing the right Web development tool can be difficult! Your business may need something highly specialised, or just a basic off-the-rack design. Finding a Web platform that fits perfectly is hard, but we believe that there’s one product on the market that is adaptable enough…
Read More About 9 Reasons Why You Need to Hire a Professional Website Designer
In a Digital Marketing world run by our Customers’ behaviour, one of the only ways to capitalise on how they go about their business on your Website is to be analysing and understanding the data that is being produced. The more you’re able to comprehend, the more effective the changes and updates you can implement…
Read More About How Interpreting Web Analytics Leads to Conversions
A tool that may not be well known, Social Listening is an audience research tactic that allows you to better understand your target audience. You can do this through identifying topics that might connect with your audience, and through monitoring your industry space, gaining you the knowledge you need to successfully compete with your competitors….
Read More About Stay Ahead of the Curve With Social Listening
Ah, memes. That fun content clogging up your Social Media newsfeed. You may have noticed that they’ve really started to take off, and are prominent on the majority of the platforms you find yourself browsing. But have you noticed when brands have taken this meme pandemonium and utilised it for their own marketing purposes? OK,…
Read More About How to Become a Meme Marketing Master
Building a brand is no easy feat, but over the last couple of years it’s really opened our eyes on the importance of brand image and how consumers react and support that brand. Connection to brands is getting stronger, and your Customers are, more than ever, attracted to the unity of what your brand represents….
Read More About How to Build a Commanding and Consistent Brand Image
The key to selling to your Customers is understanding how they buy. It goes deeper into the emotional state of your audience and what drives them to make a purchase. Deciding how to target your audience isn’t always the easiest, and that’s why we recommend thinking about the mental state of your Customers, to tug…
Read More About Influence Customer Buying Decisions
Ah, Social Media. Everyone’s favourite Digital Marketing method. What’s that? It’s definitely not your favourite? Oh, OK. Yes, we can understand that it is a little difficult to discern sometimes, especially with the amount of options to advertise and publish your posts. Facebook can be an overwhelming exercise in how to overcome algorithms and deciding…
Read More About Paid Ads and Boosted Posts: What’s the Difference and Which Should You Use?
Social Media is a difficult beast. It’s constantly changing and will always be moving around, and you have to shift with it, otherwise you risk falling behind the trends and may hinder yourself and stop completing your own business goals! To stay on track and keep up with the Social Media train, you need to…
Read More About The Best Social Media Audit Strategy
Naturally, Gen Z is one of the biggest markets for businesses to target to stay relevant in their industry, but we want to draw your attention to the up and coming generation that you can’t ignore anymore. Gen Alpha is entirely born in the 21st century, and they are completely surrounded by technology. They practically…
Read More About How to Market to Gen Alpha
There’s no doubt the pandemic has shifted how we market and present our brand, and Social Media has really taken off as fast as a rocket during these unprecedented times! According to a CMO survey, Social Media spend rose by 74% during COVID-19, with marketers focusing their efforts on trends aimed at engaging and exciting…
Read More About Social Media Trends to Engage and Enlighten Your Audience
