Naturally, Gen Z is one of the biggest markets for businesses to target to stay relevant in their industry, but we want to draw your attention to the up and coming generation that you can’t ignore anymore. Gen Alpha is entirely born in the 21st century, and they are completely surrounded by technology. They practically…
Read More About How to Market to Gen Alpha
There’s no doubt the pandemic has shifted how we market and present our brand, and Social Media has really taken off as fast as a rocket during these unprecedented times! According to a CMO survey, Social Media spend rose by 74% during COVID-19, with marketers focusing their efforts on trends aimed at engaging and exciting…
Read More About Social Media Trends to Engage and Enlighten Your Audience
These days, the majority of our Social Media interactions are infused with visuals, whether that be a pic you’ve posted showing off a delicious meal you ordered, or a video of the most adorable puppy you came across at the park. The impact of these visual posts is most apparent on Instagram, a platform that…
Read More About What Makes Instagram Advertising A Small Business Dream
If you’re thinking about jumping into the pool of Social Media, we can tell you there’s a sizable amount of thought needed to tackle these platforms. But with over 3 billion combined users on Facebook, Twitter and Instagram, they are platforms that could have a cosmic impact on your Small Business, so they’re well worth…
Read More About Your Guide To Creating A Social Media Strategy
The use of Social Media for businesses and brands is as common as a pigeon roaming the street. 94% of consumer marketers use Facebook, with Twitter the second most used. So as you can imagine, with the majority of your competitors already advertising on Social Media, whether it be organically or through paid ad placement,…
Read More About 5 Visual Elements to Create For Social Media
If Digital Marketing is something you’ve spent time looking into as a business, you’ve probably already got your fingers in a lot of different pies. But it could also mean you’re looking to continue your success and raise the stakes in the growth of your brand. If that’s the case, Dynamic Retargeting could be the…
Read More About Let Dynamic Retargeting Spice Up Your Digital Marketing
People are always on Social Media. We’re quite certain that you’ve used at least one Social Media platform today before reading this Blog, don’t deny it! On average, a person spends almost 2.5 hours daily on social media, and Facebook is one of the most popular choices. Facebook has more than 2.6 billion users worldwide,…
Read More About Why You Should Consider Facebook Advertising
How’s your business Twitter game? As one of the top platforms to keep up with trends and conversations, it’s a handy way to gain more insight into your Customers when it comes to advertising. With it being the less commonly used Social Media advertising platform, you may not have had the chance to fully consider…
Read More About The Best Bits of Twitter Ads
Ah yes, everyone’s favourite Marketing and business tool: Social Media. Love it or hate it, it’s taking over and is fast becoming the key to connecting with and sourcing new Customers. It’s all well and good to be on these platforms with your brand, but it’s not enough. You need to be crafting content for…
Read More About 5 Ways to Create Engaging Social Media Content
Social Media is most certainly the fastest growing tool to use for Digital Marketing and advertising. No wonder it’s so popular among Small Businesses! More than half the world now uses Social Media, with 5.22 billion unique mobile phone users. And nothing is more common than a cheeky scroll through Instagram on your mobile. We’re…
Read More About The Benefits of Instagram Advertising
