Building a brand is no easy feat, but over the last couple of years it’s really opened our eyes on the importance of brand image and how consumers react and support that brand. Connection to brands is getting stronger, and your Customers are, more than ever, attracted to the unity of what your brand represents….
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The key to selling to your Customers is understanding how they buy. It goes deeper into the emotional state of your audience and what drives them to make a purchase. Deciding how to target your audience isn’t always the easiest, and that’s why we recommend thinking about the mental state of your Customers, to tug…
Read More About Influence Customer Buying Decisions
If you’re writing blogs and constantly scouring the web for photos and images for your Site, you may find that what you find doesn’t necessarily suit your brand’s personality or identity. This could be the sign that crafting your own brand’s character is the direction you should start considering. Creating your own character can give…
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Ah, Social Media. Everyone’s favourite Digital Marketing method. What’s that? It’s definitely not your favourite? Oh, OK. Yes, we can understand that it is a little difficult to discern sometimes, especially with the amount of options to advertise and publish your posts. Facebook can be an overwhelming exercise in how to overcome algorithms and deciding…
Read More About Paid Ads and Boosted Posts: What’s the Difference and Which Should You Use?
Social Media is a difficult beast. It’s constantly changing and will always be moving around, and you have to shift with it, otherwise you risk falling behind the trends and may hinder yourself and stop completing your own business goals! To stay on track and keep up with the Social Media train, you need to…
Read More About The Best Social Media Audit Strategy
Naturally, Gen Z is one of the biggest markets for businesses to target to stay relevant in their industry, but we want to draw your attention to the up and coming generation that you can’t ignore anymore. Gen Alpha is entirely born in the 21st century, and they are completely surrounded by technology. They practically…
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You’ve probably heard a million times about how you should be cleverly positioning and creating content as a brand. It connects with your brand identity, and ensures that you have a consistent voice across all platforms where you’re communicating to Customers as you attempt to allure those potential Customers. But with changing employees, new hires,…
Read More About How to Create a Style Guide
If you have a Website, you most likely have content. It could be anything from what’s written on your Homepage, to your blogs (if, like us, you have them). But as time goes on, your beautiful content will start to wither. There could be old references, links that don’t work, and even dates or stats…
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Do you engage in any writing within your job? Most likely your answer was a resounding ‘Yes’. The majority of roles involve some form of writing nowadays. Maybe you’re in charge of writing a whole blog and managing a Social Media platform for your company, or perhaps the only writing you do all day is…
Read More About How to Write the Perfect Tone of Voice in Your Content
As the pandemic has no doubt changed the shape of the industry, it’s becoming increasingly clear that how consumers shop and connect with brands has shifted. No longer are they content to just stand by and purchase your products/services no matter who you are or what you’re like as a brand. It’s evident now that…
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