If you’re a Small Business Owner using Google Shopping as a way to market to your audience, you’ll want to make sure your really getting the most out of your ads. While it may be tempting to adopt a “set and forget” mentality, Google Shopping is one of the more intricate Campaign types to manage,…
Read More About 5 Of The Best Tips and Tricks to Optimise Your Google Shopping Campaign
Search Engines are becoming increasingly smarter, and are continuously improving to help serve the best results to their users. If we look at the way modern technology is progressing, with virtual reality and 360⁰ immersive imagery, we’re in for an exciting future. And not to mention we can now make voice searches through our phones….
Read More About Local Search – How You Can Prepare for the Future of Search
If you’re not yet familiar with Dynamic Retargeting and all of the benefits it can offer your Small Business, it’s time to do some research stat. This incredibly powerful Digital Marketing Tool essentially allows you to take your Marketing efforts to a whole new place. While Traditional Retargeting allows Businesses to display generic ads to…
Read More About The 5 Most Frequently Asked Questions About Dynamic Retargeting
If you’re a Small Business Owner with an Ecommerce store, then Google Shopping should already be on your radar. You’re probably already using Google AdWords to market your Business (We hope you are!). But you should also really be looking at promoting your products through Google Shopping. Using eye-catching, images based ads will not only…
Read More About 4 Things You Never Knew About Google Shopping
Google announced in March 2018 that they would be finally moving to “Mobile-First Indexing”. But what does that actually mean? Mobile-First Indexing means that Google’s going to begin looking at your Websites Mobile Version before looking at the desktop version, then rewarding Websites with better Mobile Compatibility. This is because people are starting to use…
Read More About How Google Moving to “Mobile First” could affect your Small Business
Google Ads are a proven way to get high quality customers to your Website. In order to get the most out of your Digital Marketing budget, Google Ads should definitely be a priority for your sales generation plan. But as with any element of a Marketing Strategy, just throwing money at it doesn’t guarantee results….
Read More About 5 Ways to Squeeze More Profit from Your Google Ads
With a plethora of Ecommerce Stores out there, keeping loyal customers is not always an easy task. There is a lot more competition than there was 5 years ago. Heck, there’s a lot more competition than there was 12 months ago! Consumers can buy products from one Store and then quickly move onto the next…
Read More About 5 Marketing Tips to Boost Your Ecommerce Retention
The term ‘Product Description’ implies just that: a description of the product you’re trying to promote on your Online Store. But is that all you really want it to do? So many Small Business Owners make the mistake of simply describing their products, rather than actually writing about them in a way which entices and…
Read More About 5 Easy Ways to Write Product Descriptions that Sell
As a Small Business Owner, it might seem like there are a lot of strange words associated with Google AdWords: What’s a Negative Keywords? And what in the world do CTA, CTR and CPC stand for!? What type of keywords for Google Ads should you use? And, what the hell are Ad Groups? Don’t worry,…
Read More About Broad Match, Phrase Match, Exact Match – What the? A Google Ad Words Guide
Putting your Business Online is a great way to increase your Brand awareness and generate more sales for your Business. But this only works if you can channel people to your Website, otherwise it will simply be sitting there in Google gathering dust and cobwebs. If your Website or Online Store is looking a little…
Read More About How On-Site SEO Techniques Can Bring In More Customers
