If you already have a relatively effective Digital Marketing Strategy underway, it could be time for you to think about “upping the ante”, as they say. Sure, you may be seeing great results, but imagine if you could implement a strategy that could take your Small Business to the next level. While you may have…
Read More About Dynamic Retargeting: What it is and How it Can Take your Business to the Next Level
If you’re a Small Business Owner using Google Shopping as a way to market to your audience, you’ll want to make sure your really getting the most out of your ads. While it may be tempting to adopt a “set and forget” mentality, Google Shopping is one of the more intricate Campaign types to manage,…
Read More About 5 Of The Best Tips and Tricks to Optimise Your Google Shopping Campaign
If you’re not yet familiar with Dynamic Retargeting and all of the benefits it can offer your Small Business, it’s time to do some research stat. This incredibly powerful Digital Marketing Tool essentially allows you to take your Marketing efforts to a whole new place. While Traditional Retargeting allows Businesses to display generic ads to…
Read More About The 5 Most Frequently Asked Questions About Dynamic Retargeting
Google announced in March 2018 that they would be finally moving to “Mobile-First Indexing”. But what does that actually mean? Mobile-First Indexing means that Google’s going to begin looking at your Websites Mobile Version before looking at the desktop version, then rewarding Websites with better Mobile Compatibility. This is because people are starting to use…
Read More About How Google Moving to “Mobile First” could affect your Small Business
With a plethora of Ecommerce Stores out there, keeping loyal customers is not always an easy task. There is a lot more competition than there was 5 years ago. Heck, there’s a lot more competition than there was 12 months ago! Consumers can buy products from one Store and then quickly move onto the next…
Read More About 5 Marketing Tips to Boost Your Ecommerce Retention
If you’re a Small Business Owner with dreams of turning a profit from your Ecommerce Store, then maximising your Search Engine Optimisation (SEO) Campaign should be one of your top priorities. Competition in the Online retail industry is becoming increasingly fierce, even more so than the real world of brick-and-mortar stores. And if you want…
Read More About Have an Ecommerce Store? Here’s Why You Need SEO
The impact of an effective Google Shopping Campaign on Small Businesses can be astounding. Your company can rise to prominence through use of the “prime real estate” that Google Shopping offers, which runs along the top of Search Result pages. It even has its own Tab in Google Searches! The simplicity and ease of finding…
Read More About 5 Mistakes that Could Cripple Your Google Shopping Campaign
Just like AdWords, Google Shopping is one of those tools that every Ecommerce Store owner should be considering when it comes to your Digital Strategy. Although it can take a bit of work to set up and may require a commitment to learning something pretty alien to you, the results are undeniably impressive. Having your…
Read More About 4 Google Shopping Tips That Could Maximise Your Campaign’s Success
Managing your own Ecommerce Store can be a daunting prospect for some. But luckily, it doesn’t have to be an intimidating task! Today, we’ll show you how to manage the Categories of your Online Store, so you can be in total control of your inventory. It’s much easier than it may seem at first! By…
Read More About How to Manage Your Store’s Categories in OpenCart
User Experience, or UX as it’s more commonly known, is the process of increasing your users’ satisfaction by improving the accessibility, usability, and efficiency of the time they spend on your Website. And it is great user experience which ultimately makes up the backbone of a top-level Website that results in more conversions for your…
Read More About 6 Usability Techniques to Boost Your Conversions
