The era of traditional brick-and-mortar shops is slowly becoming a thing of the past. Yep, you heard it right. It’s not enough to just have a physical store anymore. Say hello to eCommerce Websites, the new boss in town for selling your wares Online! These days, shopping Online is the coolest thing since sliced bread,…
Read More About 10 Reasons Why You Need a Custom-Designed eCommerce Store
In a Digital Marketing world run by our Customers’ behaviour, one of the only ways to capitalise on how they go about their business on your Website is to be analysing and understanding the data that is being produced. The more you’re able to comprehend, the more effective the changes and updates you can implement…
Read More About How Interpreting Web Analytics Leads to Conversions
With so many Marketing campaigns being digital these days, Landing Pages have become a staple in the Digital Marketing home. Used to maximise conversions and generate leads, Landing Pages help enhance these Marketing strategies by promoting specific products and/or services that your business provides. They are a guiding light, coaxing Customers further down the conversion…
Read More About How to Create the Landing Page of Your Dreams
There’s no doubt Mobile Phone usage is prevalent in today’s society. Over 80% of internet users own a smartphone, and 50% of those users engage with their Mobile as the very first part of their day when they wake up! This makes it clear how often users are connected to and utilising their Mobiles devices….
Read More About 3 Reasons for Mobile Friendly Site Design
You’d think an Email Marketing Newsletter would be a thing of the past, but they’re still kicking goals for businesses today! 69% of marketers use email newsletters with the aim of connecting with and inspiring Customers. f your Email Marketing Newsletter is engaging with your subscribers in the right way, you’ll be building an ongoing relationship…
Read More About 4 Key Elements for an Effective Email Newsletter
Content is a key element of your Website! You need to be expressing, through written text, exactly what your business does, all while conveying a clear voice for your brand. If your content is not connecting to your audience, then they’ll be jumping ship from your Website as fast as you can say, “Read my…
Read More About 4 Simple Ways to Improve Your Content for Readers
Being able to capture a reader’s attention with your writing is a difficult task, especially when most Customers will only spend mere seconds on your Site before deciding whether to stay or move on. Your written Web content is one of the most important aspects of your Site, as it speaks in the voice of…
Read More About 3 Golden Rules for Perfect Website Copy
Your Site is the beating heart of your business. It’s a reflection of your brand and something you’re most likely pouring a significant amount of money into. And rightly so! It’s driving traffic, expanding your Online presence, and is where many Customers are judging and perusing your wares/services. A Site that works once, isn’t going…
Read More About 4 Tips on How to Keep Your Site Fresh
It’s the big day! You’ve worked tirelessly for months, even years, to design, build and create your new product. Sweat, tears and money have gone into this project. But if you’re not spreading the word, will anyone hear about it? Will anyone buy it? You’ve put a vast amount of care into the creation of…
Read More About Steps For Launching a Product Online
With the changing landscape of Digital Marketing, it can be difficult to keep up with new trends and strategies. But one area that will stay a constant, is implementing Calls to Action. With multiple platforms and a range of ways to utilise a Call to Action (CTA), it can be spread across numerous Digital Marketing…
Read More About What Is a Call to Action and Why Is It Important?
